Account Executive Powerpay, Outbound

Dayforce
CA$69,000 - CA$107,900Remote

About The Position

We are seeking a dynamic and results-driven Outbound Sales Account Executive to join our sales team, focusing on the Canadian small and medium-sized business (SMB) market. This is a "hunter" role dedicated to prospecting, identifying, and acquiring new customers for our payroll and HR software solutions. The ideal candidate is a self-starter who thrives on outcomes, shows resilience in tackling territory opportunities, and is excited about shaping the outbound sales strategy, tools, and content. This role is commission-eligible with an average OTE of 125K CAD.

Requirements

  • 3+ years of experience in outbound sales, preferably in software, technology, or SaaS with a focus on payroll, HR, or related fields.
  • Proven track record of success in a "hunter" sales role, consistently meeting or exceeding new business targets.
  • Experience selling to the Canadian SMB market, with a deep understanding of their unique needs and challenges.
  • Strong prospecting and lead generation skills, including cold calling and networking.
  • Excellent negotiation and closing skills, with the ability to handle objections and close deals effectively.
  • Self-motivated, goal-oriented, and resilient, with the ability to thrive in a fast-paced sales environment.
  • Strategic thinker who can identify opportunities, prioritize efforts, and adapt to changing circumstances.
  • Familiarity with CRM systems (e.g., Salesforce) and other sales tools for managing pipeline and reporting.
  • Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world.

Nice To Haves

  • Experience with payroll or HR software solutions is a plus.
  • Knowledge of the Canadian business landscape, including relevant regulations and market trends.
  • Bachelor’s degree in business, marketing, or a related field.

Responsibilities

  • Prospect and identify new sales opportunities within the Canadian SMB landscape, with a focus on driving net-new customer acquisition.
  • Conduct outbound activities including cold calling, emailing, and networking to generate a robust sales pipeline.
  • Leverage a consultative sales approach to understand customer needs, deliver tailored presentations, and propose solutions that solve their HR and payroll challenges.
  • Develop and execute a strategic plan to maximize territory potential and meet or exceed sales targets.
  • Identify key market segments and verticals within the Canadian SMB space, targeting prospects with the greatest potential for growth.
  • Track and report on sales activity and territory performance, adjusting the approach as needed to optimize results.
  • Contribute to the development of outbound sales strategies, shaping the approach for engaging prospects and closing deals in collaboration with Field Marketing.
  • Collaborate with sales leadership and marketing to refine sales content, messaging, and tools to enhance the effectiveness of outbound efforts.
  • Provide feedback on market trends, competitor activity, and customer needs to inform product development and go-to-market strategies.
  • Manage the full sales cycle, from initial outreach to contract negotiation and closing.
  • Present product demos and proposals to prospective clients, highlighting the benefits and value of our payroll and HR solutions.
  • Maintain accurate records in the CRM system, keeping data up-to-date on sales activities, leads, and opportunities.

Benefits

  • excellent time away from work programs
  • comprehensive wellness initiatives
  • recognition through competitive pay and benefits
  • commitment to community impact, including volunteer days and our charity, Dayforce Cares
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