Account Executive, Technology

Burson•New York, NY

7d•$35,000 - $75,000•Hybrid

About The Position

Burson, part of WPP, is a global communications leader focused on creating value for clients through reputation. They utilize specialized teams, advanced technologies, and creative strategies to help brands enhance their reputation as a competitive advantage. Burson fosters a global community of continuous learners at the forefront of innovation. WPP is a trusted growth partner for leading global brands, integrating media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel powered by their agentic marketing platform, WPP Open. The Account Executive role is on the front lines of shaping narratives for large-scale technological innovations. Burson partners with leading technology companies, leveraging nearly a century of experience and AI to manage reputation and craft impactful stories. The US Technology practice is seeking individuals passionate about technology, challenges, and collaborative growth. The Account Executive will execute integrated communications strategies for established brands and startups, requiring a strategic, creative individual with deep understanding of the technology landscape and a passion for media relations. This role is ideal for a team player thriving in a fast-paced environment, eager to take ownership and advance their career.

Requirements

1-2 years of experience working in a client-facing role in public relations, with a strong focus on the technology industry.
A genuine passion for either/both consumer or enterprise technology and ability to "geek out."
Previous media relations experience with technology media, including developing media lists and tailoring pitches and outreach to relevant journalists
Past integrated communications experience working with clients in at least two of the following fields: consumer technology, enterprise infrastructure and applications, AI, semiconductors, SaaS, or emerging technologies (e.g. robotics, quantum computing).
Excellent written and verbal communication skills, with a keen eye for detail, allowing you to craft compelling narratives and deliver impactful presentations.
A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues.
A highly collaborative spirit and experience and passion for mentoring and guiding junior team members, fostering a positive and supportive team environment.
Highly organized, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Strong strategic thinking and problem-solving abilities.

Responsibilities

Manage day-to-day client activities, engaging with client contacts, vendors and internal teams for assigned projects and ensuring timely execution of program elements.
Contribute to the development and implementation of integrated communications programs, including media relations, thought leadership, creative campaigns and product launches, in collaboration with account leads.
Establish media contacts in the technology industry, pitching and tailoring stories to targeted media and securing impactful coverage for clients.
Conduct research and analysis of industry trends to develop story angles and identify proactive storytelling opportunities that position clients as thought leaders.
Draft a wide range of high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills.
Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations.
Serve as a mentor to junior team members' work on assigned accounts, providing constructive feedback and encouragement to ensure high-quality work output for clients.