Account Executive, Loyalty & Events

Scenic Tours Europe AG•Hollywood, FL

3d•Hybrid

About The Position

Scenic Group US/LATAM is looking to hire an Account Executive, Loyalty & Events to join our team at our Hollywood, FL corporate office. We are seeking a dynamic and detail-oriented Account Executive, Loyalty & Events to join our marketing team for Scenic Luxury Cruises & Tours and Emerald Cruises & Tours. The ideal candidate will be responsible for generating awareness of our customer loyalty programs and organizing consumer-facing events (Insider Sessions, Loyalty Events). This dual-branded role requires a creative thinker with strong organizational skills and a passion for building lasting relationships with our customers.

Requirements

Bachelor's degree in Marketing, Business, or related field.
1-2 years’ experience in loyalty marketing or a similar role.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Excellent presentation, organizational, written, and verbal communication skills.
Proficiency in marketing tools and platforms, as well as Microsoft Office suite.
Creative thinking and problem-solving abilities.
Detail-oriented, organized, and concise.
Positive attitude, professional demeanor, and adaptable to a changing environment.
Ability to manage multiple tasks and deadlines in a fast-paced environment.
Ensuring regulatory or brand compliance deadlines are met.
United States work authorization is required
Open to travel domestically and internationally (valid passport required)
Must reside in South Florida (no relocation assistance offered)

Nice To Haves

Prior event experience (planning & executing) highly preferred.

Responsibilities

Communicate updates and initiatives related to the Scenic & Emerald Rewards programs across the US & LATAM markets.
Support the development and execution of loyalty marketing initiatives that increase member engagement, retention, and advocacy.
Collaborate with cross-functional teams to integrate loyalty initiatives into broader marketing campaigns and business objectives.
Respond to inquiries from the Contact Center and loyalty members regarding program benefits, promotions, and related initiatives.
Plan, coordinate, and execute consumer-facing events including Insider Sessions, loyalty member events, and other brand experiences.
Partner with internal stakeholders, venues, and vendors to identify opportunities, secure event locations, and coordinate all event logistics.
Develop promotional plans in collaboration with the marketing team to maximize attendance through email, digital marketing, social media, and partner communications.
Coordinate event registration, attendee communications, presentation materials, branded collateral, giveaways, and on-site execution.
Travel as needed to support events, represent Scenic and Emerald Cruises, and ensure a premium guest experience.
Manage event budgets, purchase orders, vendor payments, and invoice processing.
Measure event success through attendance, lead generation, guest feedback, and post-event reporting, providing recommendations for future enhancements.
Create compelling marketing content including email campaigns, social media posts, landing page content, and promotional materials supporting loyalty initiatives and consumer events.
Develop personalized communications that nurture customer relationships and encourage program participation and event attendance.
Assist with CRM data collection, audience segmentation, and campaign execution to improve engagement and conversion.
Utilize CRM and marketing analytics tools to measure the effectiveness of loyalty initiatives and consumer events.
Track program participation, event performance, and customer engagement metrics, providing regular reports and insights to the Marketing Leadership Team.
Identify trends, customer feedback, and opportunities for continuous improvement.
Work closely with Marketing, Sales, Contact Center/Reservations, Revenue Management, and other internal teams to ensure successful execution of loyalty initiatives and events.
Collaborate with travel advisor partners, venues, vendors, agencies, and other external stakeholders to deliver exceptional customer experiences.
Support additional marketing initiatives and special projects, as assigned.