Account Executive | Technology Meetings & Events

ITA Group Inc• CA, US, CA

1d•Remote

About The Position

ITA Group designs and delivers experiences that transform the way people connect with the brands they work for, work with, and buy from. We are seeking a senior-level Events Sales Executive to drive the sale of strategic meetings, complex events, and incentive travel within the technology sector, with a primary focus on organizations located in the Bay Area and broader West Region. This role is ideal for a consultative, enterprise-level seller who understands the pace, complexity, and innovation-driven nature of the technology industry. Successful candidates bring experience in both selling and operating user conferences, SKOs, top-performer travel, meetings, influencer activations and other events. They must be able to understand and sell sponsorship, logistics, event registration, event communications, post-program analytics, branding, production and all elements of a complex event. This role supports technology organizations ranging from high-growth startups to global enterprise brands, partnering with stakeholders across Marketing, Sales, Channel Programs, Customer Success, Product Marketing, Human Resources, Learning & Development, Procurement, and Executive Leadership. Successful candidates are comfortable navigating complex organizations, building executive relationships, and connecting event investments to measurable business outcomes. They understand how strategic experiences can support business objectives through programs such as: Global sales meetings and sales kickoffs Customer conferences and user groups Partner and channel events Executive briefings and advisory boards Product launches and roadshows Internal culture and employee engagement events Leadership meetings and incentive travel programs Community-building and brand experiences

Requirements

5+ years of consultative, enterprise sales experience
Proven success developing and closing net-new business opportunities
Experience selling meetings, events, marketing services, employee engagement solutions, professional services, or related offerings
Experience selling into technology organizations strongly preferred
Strong understanding of technology industry buying environments and stakeholder dynamics
Executive presence with the ability to navigate complex, matrixed organizations
Strong "hunter" mindset with a demonstrated ability to create opportunities rather than simply respond to them
Strong presentation and facilitation skills, including the ability to lead executive discussions and develop business cases for significant investments
Active market presence through industry associations, conferences, thought leadership, speaking engagements, panel discussions, networking groups, and social selling
Ability to travel throughout the West Region as needed, with particular emphasis on the Bay Area market
Proven ability to embrace evolving technology, including client- and company-required platforms, to support collaboration, reporting, sales effectiveness, and program delivery

Nice To Haves

Deep network within the technology industry
Ability to engage buyers around business challenges rather than event logistics
Comfort selling complex, customized solutions with multiple stakeholders
Strong business acumen and understanding of revenue growth, customer engagement, employee experience, and channel performance
Proven ability to build credibility with senior executives and influence strategic decision-making
Curiosity, resilience, and a proactive approach to generating demand in highly competitive markets

Responsibilities

Identify, develop, and close enterprise-level meetings and events opportunities within technology organizations throughout the West Region
Establish and grow relationships with key decision-makers across Bay Area technology companies
Lead complex, multi-stakeholder sales cycles from prospecting through contract execution
Conduct executive-level discovery to uncover business objectives tied to growth, engagement, innovation, learning, loyalty, and performance
Position ITA Group as a strategic partner capable of delivering scalable, high-impact experiences that support critical business initiatives
Collaborate with internal event strategy, creative, technology, production, and operations teams to develop tailored client solutions
Develop compelling proposals and business cases supporting multi-program and enterprise-wide engagements
Generate new business through strategic networking, industry involvement, referrals, social selling, and proactive outreach
Maintain strong pipeline discipline and accurate forecasting within Salesforce
Adopt and adapt to new technologies, platforms, and tools as required by ITA Group and/or client partners to support sales effectiveness, collaboration, reporting, and program delivery