Account Executive, Agency Partnerships

Definitive Healthcare, US•Framingham, MA

17h•$87,000 - $163,000

About The Position

We are seeking a high-impact seller to drive revenue growth through agency partnerships, with a focus on large holding companies and their healthcare media teams. This role is responsible for introducing, educating, and scaling adoption of our healthcare digital audiences across agency planners, buyers, and activation teams, enabling agencies to activate and resell our data across their life sciences, payer, and provider clients. Healthcare marketers are increasingly shifting toward data-driven targeting to improve engagement with both healthcare professionals and consumers. This role is critical to establishing our audiences as a trusted, compliant, and high-performing solution within agency planning and activation workflows, unlocking scaled, repeatable growth through agency channels.

Requirements

4–6 years of experience in digital media, adtech, or data sales
Proven experience selling into agencies, ideally supporting healthcare or life sciences clients
Strong understanding of programmatic ecosystems (DSPs, onboarding, identity, audience targeting)
Familiarity with healthcare marketing use cases (HCP engagement, patient engagement, script lift, brand awareness)

Nice To Haves

Experience working with major agency holding companies preferred

Responsibilities

Own and grow a portfolio of agency relationships, with emphasis on major Holdco’s and their healthcare-focused media teams
Drive new revenue through adoption and activation of healthcare audiences across multiple client accounts
Generate pipeline across Life Sciences, Provider, and healthcare brands by activating patient, provider, care team, and executive audiences through agency partners
Educate agency teams on healthcare audience strategies, including clinical and therapeutic interest-based targeting, HCP audiences, and patient journey insights
Position audiences within programmatic workflows (DSPs, data marketplaces, onboarding platforms such as LiveRamp)
Deliver training and playbooks that enable agencies to confidently activate healthcare audiences at scale
Identify opportunities tied to healthcare campaign briefs, brand launches, and therapeutic area focus
Translate client objectives into compliant audience strategies (e.g., awareness, patient engagement, HCP targeting)
Close deals with agencies and support downstream activation into end advertiser platforms
Partner with internal teams to ensure successful campaign execution and delivery
Use performance insights (CTR, engagement, conversion signals) to drive repeat usage
Expand adoption across additional brands, therapeutic areas, and agency divisions
Work with Operations, Product and Marketing to refine healthcare audience positioning and GTM
Provide feedback on demand trends (e.g., HCP targeting, DTC engagement, therapeutic categories)