Account Director, Media

AZIONE•New York, NY

9d•Hybrid

About The Position

AZIONE, an award-winning agency, seeks an experienced candidate to join as an Account Director in our beauty and lifestyle division. The ideal candidate should possess 6-8+ years of post-college / internship experience in PR. Experience with innovative startups is a plus. Candidates must thrive in a fast-paced environment.

Requirements

6-8+ years of post-college / internship experience in PR
Strong problem-solving skills with a creative mindset
Must be located in Los Angeles

Nice To Haves

Experience with innovative startups is a plus
Candidates must thrive in a fast-paced environment

Responsibilities

Lead and oversee all assigned accounts within portfolio, ensuring they are in good standing
Proactively contribute to the organic growth of accounts, offering strategic thinking, ideas and opportunities to build relationships of influence
Builds excellent client relationships, as the day-to-day client contact and media liaison
Works in collaboration with SVP/VPs to build and deliver client development plans, to solidify and grow AZIONE’s influence with clients, and translate into organic growth
Serve as senior client contact and account lead; address client issues thoughtfully and effectively, escalating issues internally as appropriate
Lead calls with client and in-person meetings alongside senior team leadership
Attends 1:1 media briefings with clients as needed (i.e. interviews, desksides, press previews, event activations and more)
Acts as a source of knowledge to clients, bringing expertise, knowledge and experience to all conversations, initiatives and projects.
Oversee and contribute to new business processes including brainstorm calls, research, deck contribution and pitch preparation
Actively pitches across client priorities to consistently secure business, brand, and product features, ad trade stories, executive profiles, podcasts, and trend stories to articulate marketplace differentiation and reach key stakeholders
Shepherds the curation of appropriate editorial and brand partnership opportunities while overseeing the influencer + talent programming for client projects
Conceptualizes and executes 360-degree integrated PR campaigns as extension of clients’ in-house marketing teams, inclusive of business + lifestyle media relations, influencer engagement, brand partnerships and experiential activations, meeting OKRS (when applicable)
Oversee cadence of media coverage, messaging, and press material development, ensuring all are in line with clients’ overall strategy and brand guidelines
Oversee and execute business communications strategies, including fundraise announcements, mergers + acquisitions, executive leadership transitions, and more
Draft higher level scopes of work, pitches, press releases, and talking points as needed
Oversees the implementation of brand partnerships
Review and sign off on all client agendas and action items, ensuring all touchpoints are free of discrepancies and fully updated with latest client deliverables
Oversee and approve weekly and monthly recaps for all team projects
Maintains and continuously grows network of powerful “turnkey” media, brand partners, and influencer relationships
Ignite steady rhythm of proactive and inbound editorial, partnership, and event integration opportunities
Stays apprised of new technologies and business trends, affiliate platforms, social media trends, and more, assessing brand relevance and strategic use
Continuously stays up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns
Monitor and keep abreast of industry news and trends, sharing insights and news within the team
Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives
Manage and contribute to agency database of editorial relationships
Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
Mentors, leads and inspires individual account teams effectively and responsibly to manage situations with a positive outcome
At a brand level, demonstrates accountability for client success by clearly defining account team roles and responsibilities, providing coaching, guidance and tools to facilitate goal achievement
Contributes to building a positive culture of the team and broader studio
Encourages a positive collaboration and synergy between the PR + Digital teams
Development of the team culture and staffing development, attending and leading teamwide calls to nurture team growth, steering performance review process, one-on-one team member supervisions, and empowering others to take accountability for their learning
Manage growth of PR team members, taking responsibility for goal setting, development opportunities and advocating for progression
Mentors, leads and inspires the PR team effectively and responsibly to manage situations to a positive outcome
Manages conflict, leaning into issues as they arise
Actively appreciates colleagues, clients and suppliers to recognize and reward great work
Demonstrates professionalism, respect and appropriate conduct at all times, setting an example for the team