Director, Media

Just Global

2d•$165,000 - $185,000

About The Position

The Director, Media is accountable for designing and implementing connected, story-driven, full-funnel experiences while bringing marketplace innovation and thought leadership into the agency and to our clients. You will work in close partnership with Strategy to bridge and translate integrated marketing strategy into paid media strategy across a select group of accounts. You will work closely with Client Services and department heads to build strong relationships across teams while also ensuring our work product is always thoughtful to the entire customer experience across paid channels and every other brand touchpoint our audiences will use in their journey. In delivering this accountability, the Director, Media supports the Vice President, Media in cultivating a team capable of delivering outstanding customer experiences and outcomes for our clients, driving product growth and advancement throughout the organization. Proven leadership experience, established mentorship success stories, extensive integrated media experience, and strategic thinking are all vital in this position.

Requirements

9+ years of experience in a digital marketing environment, agency and/or client experience
5+ years' experience in strategy and planning of B2B media campaigns
6+ years ' experience managing a team of direct reports
2+ years of international and/or cross-regional experience
2+ years experience designing and leading B2B media strategy across multiple teams and functions globally
Agency knowledge
B2B Marketing – Client Knowledge
B2B Marketing – Creative
B2B Marketing – Industry
B2B Marketing – Media Activation
B2B Marketing – Media Planning
B2B Marketing – Media Strategy
B2B Marketing – Strategy
B2B Marketing – Vendor landscape
Active listening
Challenge mediocrity
Commercially astute
Data analysis
Eye for detail
Multitasking
Organized
People management
Platforms: Asana, Nexelus
Presentation skills
Prioritizing
Problem-solving
Stakeholder management
Storytelling
Strategic thinking
Upwards management

Responsibilities

Lead global media strategy development, from campaign planning to client recommendations, which includes team vision and oversight across all phases of the process for a select group of accounts
Work in lockstep with other Media leads for cross-pollination of ideas and concepts to drive innovation and growth across clients
Stay apprised of client business issues, category insights and competition, translating challenges into solutions
Work closely with the Strategy team to develop omnichannel and digital strategies for global client briefs, ensuring that recommendations and decisions are consistent with clients' global goals and support regional KPIs
Support discussions with regional agency leadership on all planning efforts, channels and timelines, ensuring there is full transparency and clarity
Gather deep insights on target audiences, helping media teams understand new audiences, including using syndicated research and digital tools to define audiences and create insights on media consumption, attitudes, and content preferences
Understand and articulate buyer personas, roles in purchase decisions, and media intersection with their content consumption
Maintain a comprehensive grasp of the current data and technology environment relevant to formulating a data strategy for first-party and/or third-party initiatives
Lead competitive analysis and derive insights to inform investment strategy and identifying white space opportunities
Understand regional media consumption and channel preference variances between regions and/or markets
Partner with the agency's regional client leadership, strengthening their understanding and media product through education
Own and foster growth in the relationships with agency partners, where applicable
Oversee the translation of plan to inputs for activation; direct and advise on optimizations throughout campaign life cycle to meet and/or exceed performance goals
Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
Work closely with Client Service leads to ensure strong senior client relationships on all active accounts providing thought leadership, innovation, and new ways of using media
Convey marketplace insights and competitive knowledge to the global planning process, leading with insights in all client discussions and ensuring all angles are considered
Cultivate senior media and marketing client relationships, guiding strategic discussions and managing all global timelines
Demonstrate a clear understanding of our client landscape, competitors and B2B media marketplace
Act as core participant in development and delivery of agency RFP responses and pitches, as applicable
Keep current with global industry trends and ongoing platform evolutions and solution innovation
Lead agency point of view on the future of media, related technologies, and strategies to drive client success
Participate and contribute to agency thought leadership initiative, including active industry leadership via attendance at annual conferences, participation in speaker panels and contribution to industry blogs
For a select group of accounts, dotted-line and direct line management of team, mentoring, coaching, and ensuring best practices are shared and maintained
Contribute to internal training and development initiatives specific to agency media strategy capabilities and function