Account Director, Organic Media

Gupta Media•Boston, MA

8d•Onsite

About The Position

Gupta Media is seeking an Account Director, Organic Media, to lead its Organic Media Department. This role is for a visionary strategist passionate about storytelling, platform innovation, building engaged communities, driving cultural relevance, and scaling organic impact for global brands, live events, and the creator economy. The company, founded over 25 years ago, has a history of working with clients in the entertainment, sports, and local sectors, and has expanded to include big brands. The Account Director will lead organic social and influencer marketing, focusing on earning attention through content, creator partnerships, and community engagement to build relevance and loyalty. This role distinct from paid amplification, emphasizes organic social as the core of a brand's presence, scaling through creator-led strategies, cultural moments, and platform-native content, bridging high-level strategy with execution, and collaborating with paid media teams.

Requirements

Bachelor’s degree or higher with a preference for Marketing, Advertising, Business, Communications, or related field.
8+ years of agency and/or brand-side experience with a dedicated focus on organic social media and influencer marketing.
Proven experience managing complex clients and navigating the intersection of organic social and the creator economy.
Deep expertise across the social ecosystem (Meta, TikTok, X, LinkedIn, YouTube, etc.).
Strong understanding of how organic social integrates with paid media and creative workstreams.
A strong portfolio of successful campaigns demonstrating the ability to use storytelling to build awareness, engage new communities, and drive business results.
Experience in managing a team of direct reports and building departmental workflows.
Excellent communication skills with the ability to use data to inform creative and strategic decisions.
A high level of enthusiasm and professionalism.
Ability to meet tight deadlines and adjust strategy as cultural trends shift.
Authorized to work in the US for at least 3 years.

Responsibilities

Serve as a strategic lead for high-priority global clients, developing long-term organic and influencer marketing roadmaps aligned with business objectives.
Own the vision for client digital footprint growth, ensuring organic programs are strategic drivers that navigate the creator economy and platform evolution to build measurable brand equity.
Play a key role in business development, identifying growth opportunities, shaping organic and creator-led scopes for new and existing clients, and partnering with leadership to convert strategic ideas into revenue.
Manage a team of strategists and social media managers, ensuring excellence in campaign delivery.
Support hiring, training, and career development of the team, fostering a culture of curiosity and creative storytelling.
Define the technology stack and operational processes for pitching, planning, and reporting for the Organic team.
Stay at the forefront of the creator economy and platform algorithm shifts, building internal strategy for emerging platforms.
Work with clients to facilitate innovative testing in the organic space.
Partner with paid media teams to amplify what's already working.