Account Director, Earned Media Strategy
About The Position
Weber Shandwick is seeking an Account Director to join their Media Relations team within the Health Practice. This role is responsible for leading all aspects of media relations as a key member of integrated client teams. The Account Director will shape communications strategies, craft earned media approaches, and organize best-in-class media outreach that drive results and positive impact. The ideal candidate will have experience working in the health industry with a proven track record of managing branded and unbranded campaigns with media and third parties. This is a critical role in client teams and the health practice, serving as a go-to client contact, supervising workstreams and junior team members, and connecting dots across the business. Responsibilities include shaping earned-first creative concepts, recommending programs and activities, coordinating with clients’ goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets. Beyond client work, the role also involves engaging in the business development process and supporting activities that advance the health media relations function.
Requirements
- At least 7 years’ healthcare public relations/communications experience
- Interest in working with the media
- BA or BS in Communications or in a related field
- Strong sense of accountability and ownership
- Ability to mobilize and motivate teams
- Flexibility in having impact as part of a team and as an individual contributor
- Excellent oral and written business communication skills
- Strong judgment when working with team members, client contacts and vendors
- Commitment and dedication to the agency's success as well as individual career
- Can anticipate client and team needs
- Attention to detail and quality
- Instills confidence with clients and colleagues
Responsibilities
- Day-to-day client support and counsel
- Leading media relations efforts for team including managing junior staff
- Driving communications support around campaigns
- Working across internal and external specialists including media, digital, creative and agency partners
- Providing earned media recommendations across traditional print/online media, newer forms of media, and editorial partnerships
- Shaping communications strategies
- Crafting earned media approaches
- Organizing best-in-class media outreach
- Managing branded and unbranded campaigns with media and third parties
- Supervising large workstreams and junior team members
- Connecting dots across business
- Shaping earned-first creative concepts
- Recommending programs and activities
- Coordinating with clients’ goals
- Effectively delegating projects
- Offering counsel to team members
- Allocating agency resources to match client budgets
- Engaging in the business development process
- Supporting activities that support the development of the health media relations function
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
