Account Director, Client Experience
About The Position
Weber Shandwick is a leading global PR agency focused on engagement and operating at the cutting edge of the new media landscape. They are storytellers and content creators who engage people in the story. Their success is built on a deep commitment to client service and their people, embracing creativity and collaboration to engage stakeholders in new and creative ways to build brands and reputations. They are seeking an Account Director to help lead the business for one of the world’s most iconic brands. This role is for someone who can quarterback big, integrated work while staying connected to culture. The individual will lead day-to-day execution, manage client relationships, bring together teams across earned, social, creative, and strategy, and help turn ambitious ideas into programs that generate conversation. With a focus on sports and entertainment, being culturally plugged in is essential. The ideal candidate will understand the sports stories dominating conversation, entertainment moments taking over social media, trending memes, and the creators, personalities, and platforms shaping public interest. They should also be able to translate this understanding into brand opportunities and rally clients, agency partners, and internal teams to execute them.
Requirements
- 7+ years of experience in PR, communications, integrated marketing or related fields, with experience leading major consumer brands.
- A genuine passion for sports, entertainment and culture — this is essential to the role, not a nice-to-have.
- Strong knowledge of major U.S. sports and, just as importantly, the fan cultures surrounding them.
- Proven experience execution large, integrated campaigns.
- Experience managing client relationships and becoming a trusted counselor to marketing and communications leaders and partners.
- Strong fluency across the modern media ecosystem — earned media, TikTok, Instagram, YouTube, podcasts, creators, newsletters and emerging platforms.
- Experience navigating complex Integrated Agency Teams and bringing together multiple agencies, disciplines and stakeholders around a shared vision.
- Comfort managing complex budgets, scopes, staffing plans and financials.
- Strong judgment and the ability to provide clear client updates and counsel when timelines are tight and information is imperfect.
- Sharp writing skills, strong attention to detail and the ability to make complicated things feel simple.
- A collaborative leadership style and a track record of working in and growing high-performing teams.
Responsibilities
- Help quarterback the business, owning day-to-day client communications and relationships, and keeping agency partners and internal teams aligned, informed and moving toward great work together.
- Put the brand in culture. Help identify opportunities across sports, entertainment, music, fandom, media and internet culture where the brand can credibly show up and make an impact.
- Be the client’s go-to. Build trusted relationships with day-to-day clients and become the person they call to for updates, a solution to a problem or a gut check on an opportunity.
- Execute integrated campaigns, bringing them from idea to reality. Help manage everything from creative development to earned media execution.
- Understand your clients’ brand, marketing priorities and business challenges well enough to proactively identify where we can add value.
- Understand the personalities, traditions, rivalries, rituals, memes and behaviors that make sports bigger than what happens on the field.
- Understand what makes an idea travel across TikTok, Instagram, YouTube, podcasts, creators, traditional media and whatever comes next.
- Manage complex timelines, budgets, scopes, staffing and deliverables while maintaining a high bar for the work.
- Mentor rising talent, give clear direction and feedback, and create an environment where people are excited to bring forward ambitious ideas.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
