Account Development Liaison - Maryland - Capital Caring Health

Chapters Health System•Lanham, MD

1d•$76,613 - $114,031

About The Position

The Account Development Liaison is responsible for activities that increase referrals and admissions and strengthen relationships with referral sources. Activities include education, marketing, public relations, customer service, and assistance with patient referrals to support timely access to services. The role manages an assigned territory and referral accounts, develops business and sales strategies, and works toward admission and program growth goals. The position involves frequent customer-facing work and travel throughout the designated service area. The liaison maintains professional relationships and provides account support, education, patient updates, referral and admission outcomes, and other relevant information to referral sources. The role requires accurate and timely CRM documentation, territory planning, effective customer service, and coordination with internal teams.

Requirements

Bachelor's degree in a related field preferred, or an equivalent combination of education and experience.
Minimum of two years of professional medical sales experience preferred; other sales experience may be considered, and a healthcare background is considered.
Ability to promote all service lines to potential referral sources in competitive areas.
Technical proficiency with Outlook, Word, Excel, PowerPoint, and other job-related software.
Professional presence and excellent written and verbal communication skills, including public speaking.
Valid driver's license and automobile insurance in accordance with Company policy.
Willingness and ability to travel throughout the designated service area.
Ability to manage time and contacts effectively to achieve desired outcomes.
Ability to analyze, evaluate, plan, and execute sales activities and strategies that generate referrals and achieve goals.
Ability to work unsupervised and exercise discretion and independent judgment in making decisions that benefit the territory, Organization, and assigned budget.
Self-motivated and resourceful.
Satisfactorily complete competency requirements for the position.
Consent to drug and/or alcohol testing after a conditional offer of employment and ongoing compliance with the Drug-Free Workplace Policy.

Nice To Haves

Bachelor's degree in a related field.
At least two years of professional medical sales experience.
Bilingual Spanish.

Responsibilities

Cultivate, expand, and maintain professional relationships with existing and prospective referral sources, including hospitals, physicians, skilled nursing facilities, assisted living facilities, home health and companion care agencies, and others.
Maintain a professional presence in the healthcare community and interact with referral sources during business hours, weekends, evenings, and holidays as needed to meet admission goals.
Spend approximately 90% of work time on customer-facing activities and travel, with less than 10% on administrative duties.
Manage the assigned territory and keep account profile information accurate and up to date.
Complete sales call documentation in the CRM accurately and promptly.
Develop comprehensive, data-driven quarterly sales plans focused on admissions and program growth.
Develop and maintain a structured call rotation and average more than 50 sales calls per week.
Develop new referral sources and businesses within the assigned territory.
Provide referral sources with routine education and data updates, including patient updates, referral and admission outcomes, educational materials, and statistical analysis.
Communicate regularly with referral sources about organizational quality, outcomes, competencies, clinical criteria, and differentiators.
Provide account management and exceptional customer service, facilitating communication and resolution between customers and team members.
Communicate identified customer concerns to the Director of Business Development.
Monitor account growth and loss trends and new business development, adjusting activities to support year-over-year territory growth.
Represent the Organization professionally during work-related activities and align activities with program initiatives and goals.
Meet or exceed assigned goals and productivity expectations, complete work and documentation accurately and on time, and seek efficient ways to manage territory and customer needs.
Promote the Organization's image in the healthcare community.
Perform other duties as assigned.
Represent the Company professionally; comply with applicable regulations and Company policies; observe health, safety, and security practices; and maintain confidentiality.
Use resources responsibly, participate in community and professional organizations, support performance improvement and quality activities, improve professional and electronic media skills, support research and educational activities, and share expertise with coworkers.