Account-Based Marketing Manager, AMER Greenfield
About The Position
Atlassian is seeking an experienced Account-Based Marketing (ABM) Manager to join its Global Account-Based Marketing and Regional Demand Generation team, within the Demand, Campaigns, Operations and Partner (DCOP) organization. The ideal candidate is a creative, data-driven marketer with a proven track record of creating high-impact, innovative ABM campaigns to engage decision-makers in key accounts. As an ABM Manager, you will play a vital role in partnering with our AMER Greenfield Sales Team. This position involves collaborating closely with Account Executives (AEs), Sales Development Representatives (SDRs), and sales leadership to drive revenue growth across Atlassian's Greenfield accounts in the AMER region. In this role, you will report to the AMER ABM Senior Team Lead.
Requirements
- 7+ years of marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
- Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
- Strong track record of developing outbound programs in partnership with sales
- A data-driven mindset with the ability to translate insights into strategic actions that enhance revenue
- Experience working with sales/marketing and ABM platforms such as Salesforce, Marketo, 6sense, CommonRoom Outreach, Zoominfo, TechTarget Priority Engine, Reachdesk, Folloze, Demandbase, etc.
Responsibilities
- Drive strategy development by providing valuable insights and recommended actions for AEs and SDRs
- Collaborate closely with the Greenfield Sales team to create and manage 1:1 and 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
- Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
- Collaborate with Partner Marketing to enhance the effectiveness of account-based marketing initiatives
- Maintain consistent and effective communication on insights, challenges, and successes with Sales and Account-Based Marketing (ABM) Leadership
- Collaborate with Product Marketing Managers (PMM) to relay feedback on content and programs
Benefits
- health and wellbeing resources
- paid volunteer days
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
