Account Based Marketing Manager

Staffbase • New York, NY

18h • Hybrid

About The Position

Staffbase is looking for an innovative Account-Based Marketing Manager who thinks like a strategist, executes like a creative, and operates in lockstep with Sales. You will be responsible for building and executing ABM programs and high-velocity revenue-driving outbound sales plays. In this role, you will act as the "growth architect," leveraging customer insights, intent data, and AI automation to penetrate strategic accounts and accelerate ARR, reaching the right buying groups at precisely the right moment—turning accounts from pipeline dreams into revenue reality. This is a role that blends sophisticated strategy with scrappy, creative execution. Success is measured by account and contact-level engagement, pipeline, and retention outcomes across strategic accounts.

Requirements

• 5+ years of B2B marketing with at least 3 years deep in ABM/ABX, demand generation, or similar account-focused motions
• Proven track record building and executing campaigns that directly contributed to pipeline and revenue—not just vanity metrics
• Proficient with the tools of the trade: Clay, 6sense, Common Room, Outreach, HubSpot, Qualified, and LinkedIn Sales Navigator
• Comfortable with data—you can extract insights from dashboards, run analyses, and translate numbers into strategic recommendations
• Strong communicator who thrives in matrix environments and can influence without authority
• Creative problem-solver. You find unconventional ways to reach accounts and break through competitive noise
• Resourceful and detail-oriented; you move fast but don't cut corners

Nice To Haves

• You are a DOER. You get in, understand what needs to be done, and run with it
• You're energized by close collaboration with Sales—you live in the space between marketing and revenue
• You're genuinely curious about emerging marketing tech and excited to build AI-powered workflows
• You measure everything and optimize relentlessly
• You have strong opinions backed by data, and you can defend them
• You've been knocked down and gotten back up—you learn, adapt, and keep moving forward

Responsibilities

• Align with sales to define and segment strategic account lists, running 1:1 and 1:few plays
• Develop deep buyer journey intelligence for each account—map buying groups, identify decision-makers, uncover pain points, and pinpoint engagement triggers
• Partner directly with Sales to co-design account plays. You bring marketing strategy and creative firepower; they bring account insight and sales motion
• Create ABM playbooks, account-specific briefs, and tailored messaging frameworks that Sales actually uses
• Join account reviews and QBRs as a strategic partner, not a reporter. Actively shape how accounts are approached and what messaging resonates
• Design multi-touch campaigns that break through inbox noise. Blend paid, email, LinkedIn, direct mail, events, and AI-driven personalization into cohesive account experiences
• Time campaigns to align with account readiness signals and buying signals, using intent data to strike when accounts are most receptive
• Create personalized, industry-specific content and messaging that speaks directly to each account's challenges and priorities
• Utilize AI to optimize workflows, messaging creation, and insights gathering
• Experiment continuously with new channels, formats, and tactics; test what works and double down on winners
• Stay ahead of the curve on emerging tools and platforms that drive account-based marketing forward
• Craft the processes and playbooks as you go, so that the program can scale to other regions
• Work with Mops to build closed-loop reporting that tracks engagement, opportunity creation, deal velocity, and revenue impact by account
• Run A/B tests relentlessly—optimize messaging, timing, channel mix, and tactics based on real performance data
• Share wins and learnings with Sales and the broader marketing team, building a culture of continuous improvement
• Work across sales, field marketing, product marketing, and other strategic internal teams
• Be an owner – sales should love working with you, and the value add should be clear

Benefits

• Competitive Compensation - we offer attractive salary packages, including LTIP (unit-based Long Term Incentive Plan)
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608
• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
• Support - we’re offering a 401(k) plan with company match and health plans, including dental & vision, as well as competitive Paid Parental Leave to support new parents
• Volunteer Day - you’ll get one day off per year for supporting a social project

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 251-500 employees