Account-Based Marketing Specialist

Ocient Inc.•Chicago, IL

10h•$95,000 - $110,000•Remote

About The Position

Ocient is seeking a highly motivated Account-Based Marketing (ABM) Specialist to serve as a foundational hire who will work alongside the Director of Growth Marketing to stand up our ABM program from the ground up — defining our target account strategy, establishing workflows with Influ2, and creating the playbooks that will guide how we engage strategic enterprise accounts. In this role, you'll partner closely with Sales, Demand Generation, Field & Events, and Marketing Operations to design and execute targeted campaigns that drive engagement and pipeline across Ocient’s key verticals. Ocient goes to market through specific verticals including telecommunications and financial services, and ABM campaigns will be designed to penetrate and expand within those account clusters. The ideal candidate is a data-driven marketer with strong cross-functional collaboration skills, capable of building highly personalized campaigns that engage technical and executive decision-makers within target accounts.

Requirements

4–6 years of B2B marketing experience, with at least 2 years focused on account-based marketing, field marketing, or enterprise demand generation— ideally at a growth-stage company where you've had to build, not just run, programs
Experience executing 1:1, 1:few, and 1:many ABM campaigns in enterprise technology, SaaS, data infrastructure, or related industries
Strong understanding of enterprise sales cycles and complex buying groups, including technical stakeholders and executive decision-makers
Experience collaborating with Sales, SDR teams, Demand Gen, Field & Events and Marketing Operations to deliver integrated campaigns
Hands-on experience with ABM platforms such as Influ2, Demandbase, 6sense, and CRMs such as Salesforce, HubSpot/Marketo, or similar tools
Ability to translate account insights into targeted messaging and creative marketing programs
Experience measuring ABM success through account engagement metrics, pipeline influence, and attribution reporting
Strong project management and organizational skills with the ability to manage multiple programs simultaneously
Analytical mindset with a passion for using data and experimentation to improve campaign performance
Excellent communication and collaboration skills across cross-functional teams

Nice To Haves

Experience marketing data platforms, AI technologies, or infrastructure software
Familiarity with intent data and AI-driven marketing tools
Experience supporting executive-level marketing programs or private events
Prior exposure to data infrastructure, enterprise SaaS, or AI-driven technology markets.

Responsibilities

Plan and execute targeted ABM campaigns across digital advertising, account-specific ads, and personalized content to create pipeline, accelerate opportunities, and support expansion within strategic accounts
Collaborate with account executives, BDRs, and sales leadership to align marketing programs with priority accounts and deal strategies
Develop personalized marketing initiatives tailored to specific accounts, buying groups, and stages of the sales cycle through account-specific messaging, landing pages and campaign assets in collaboration with growth marketing and content teams
Coordinate targeted email sequences, 1:1 ads, executive gifting, and high-touch engagement programs for strategic accounts
Manage day-to-day relationships with ABM vendors, including Influ2 — overseeing platform configuration, campaign setup, and optimization in partnership with Marketing Operations
Partner with the Field and Events team to support executive roundtables, trade shows, and industry events that align with target account strategy
Work with Growth Marketing and Revenue Operations to manage campaign lists, targeting criteria, and tracking mechanisms
Coordinate campaign execution across marketing team to ensure alignment across digital, field, and outbound efforts
Partner with Growth Marketing, Sales and Revenue Operations to develop and socialize an ABM reporting framework — defining the metrics, cadence, and format that will guide how the program is evaluated
Use intent data, firmographic insights, and CRM data to identify high-potential accounts and prioritize campaign targeting
Compile and distribute regular ABM performance reports covering account engagement, campaign effectiveness, and pipeline influence
Analyze performance data and sales feedback to optimize campaigns and improve targeting strategies