Account Based Marketing Manager- Americas

Mendix•Boston, MA

2d•Hybrid

About The Position

As the Account-Based Marketing (ABM) Manager for the Americas, you will play a key role in bringing Mendix's global ABM strategy to life across North America and Latin America. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to execute high-impact 1:1 and 1:few ABM programs that reflect the outstanding dynamics of the Americas region and accelerate account progression. While aligned to a global ABM strategy, you will be responsible for regional execution, adapting messaging, campaigns, events, and experiences to meet local market needs while maintaining global consistency. This is a phenomenal opportunity for a creative, strategic marketer who understands the diverse Americas landscape and enjoys developing innovative Responsibilities: Drive Regional ABM Execution Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the Americas region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on customer and sales feedback. Build Creative Account Engagement Programs Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs. Partner with Regional Sales & BDR Teams Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression. Localize Global Programs Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for North American and Latin American markets while ensuring consistency with global strategy. Deliver Integrated Campaigns Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive stakeholders across the buying group. Leverage ABM Technology Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement. Provide input on Americas-specific technology, data, and process requirements to ensure regional success in ABM execution. Measure & Optimize Performance Monitor account engagement, meetings, pipeline progression, and campaign performance. Use data, sales feedback, and regional insights to continuously improve programs and enhance business impact.

Requirements

Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
Experience developing and delivering marketing programs across the Americas region, with a strong understanding of enterprise buying behaviors and regional market dynamics.
Proven track record creating creative account engagement programs that help advance enterprise opportunities through the sales cycle.
Experience partnering closely with regional Sales, BDR, and Customer Success teams to execute coordinated account strategies.
Strong understanding of enterprise buying groups and how to engage technical, business, and executive customers.
Experience executing integrated marketing campaigns across digital, events, outbound, and executive engagement programs.
Familiarity with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
Strong project management skills with the ability to handle multiple stakeholders across geographies, business units, and time zones.
Data-driven mindset, using campaign and account insights to optimize performance and improve account progression.
Experience supporting both mature and growth markets, balancing scale in North America with targeted regional approaches in Latin America.
Curious about AI and emerging marketing technologies, with an interest in applying them to improve personalization, account research, and campaign execution.

Responsibilities

Drive Regional ABM Execution
Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas region, adapting programs to regional priorities, customer needs, and market dynamics.
Serve as the voice of the Americas region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on customer and sales feedback.
Build Creative Account Engagement Programs
Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.
Partner with Regional Sales & BDR Teams
Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression.
Localize Global Programs
Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for North American and Latin American markets while ensuring consistency with global strategy.
Deliver Integrated Campaigns
Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive stakeholders across the buying group.
Leverage ABM Technology
Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement.
Provide input on Americas-specific technology, data, and process requirements to ensure regional success in ABM execution.
Measure & Optimize Performance
Monitor account engagement, meetings, pipeline progression, and campaign performance.
Use data, sales feedback, and regional insights to continuously improve programs and enhance business impact.