Account-Based Marketing - Junior Associate

Unisys • USA Remote, PA

3d

About The Position

The Junior Associate, Account-Based Marketing (ABM) plays a key role in supporting the development and execution of targeted ABM programs across global markets, including North America, Latin America, APAC, and EMEA. This role is ideal for an early-career marketing professional who is eager to build expertise in strategic account engagement while contributing to high-impact, data-driven campaigns. Working closely with sales, field marketing, and cross-functional stakeholders, this individual will help bring personalized marketing strategies to life for both prospective and existing clients. The role blends analytical thinking with hands-on execution, offering exposure to enterprise-level marketing programs and global collaboration.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1–3 years of experience in B2B marketing, demand generation, ABM, or field marketing
• Foundational understanding of ABM frameworks, including 1:1, 1:few, and 1:many approaches
• Hands-on experience with Salesforce for campaign tracking, reporting, and pipeline analysis
• Ability to interpret data and translate insights into actionable campaign improvements
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
• Excellent written and verbal communication skills, with comfort collaborating directly with sales and cross-functional teams
• Experience with marketing and sales tools such as ZoomInfo, intent data platforms, Microsoft Office Suite, and project management tools

Nice To Haves

• Experience in enterprise technology or SaaS marketing environments
• Exposure to global marketing programs and cross-regional collaboration

Responsibilities

• Support the execution of ABM campaigns across 1:1, 1:few, and 1:many segments, aligned to regional and global priorities
• Partner with sales and account teams to deliver targeted outreach strategies for new logo acquisition and client expansion
• Analyze campaign performance, engagement data, and pipeline metrics to identify insights and recommend optimizations
• Coordinate with cross-functional teams (including demand generation, digital, content, and operations) to ensure campaign alignment and consistency
• Assist in managing campaign workflows, timelines, and deliverables across multiple stakeholders and regions
• Leverage ABM and marketing technology platforms to execute and track campaign performance
• Continuously build knowledge of ABM strategies, tools, and best practices

Benefits

• Unlimited paid time off
• 401(k) match
• Comprehensive healthcare
• HSA matching
• Ongoing learning opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level