Account-Based Marketer - ABM

Southern New Hampshire University

3d•$70,729 - $113,188•Remote

About The Position

Southern New Hampshire University (SNHU) is seeking an Account-Based Marketer to join its Workforce Partnerships team. This role will serve as a dedicated marketing partner to the Workforce Partnerships Lead, reporting to the VP of Business Development. The Account-Based Marketer will be responsible for designing and implementing targeted, account-specific marketing strategies to support pipeline development, accelerate the sales funnel, and secure corporate employer accounts. This position requires creativity, analytical rigor, and a strong understanding of B2B marketing to ensure effective communication with key decision-makers. This is a remote position.

Requirements

Bachelor's Degree.
5+ years experience developing ABM campaigns that measurably contribute to pipeline and revenue growth.
Experience translating complex value propositions into compelling, account-specific marketing materials and narratives.
Experience partnering directly with sales and business development teams in a marketing support capacity.
Proficiency in multi-channel campaign execution including email, digital advertising, content marketing, and event-based tactics.
Experience analyzing campaign data, drawing relevant insights, and optimizing performance.
Experience with design and brand consistency.
Experience directing yourself while balancing multiple campaigns and account engagement activities.
Experience with a CRM platform to track account engagement and campaign attribution.

Responsibilities

Partner with the Workforce Partnerships Lead to develop and implement tailored ABM strategies for priority corporate employer accounts.
Align marketing activity to the stages of the partnership sales funnel, ensuring targeted engagement at every touchpoint.
Collaborate with the Workforce Partnerships Lead to identify, research, and prioritize target accounts within the corporate employer vertical.
Develop account intelligence and prospect insights to inform outreach strategies and support new business pipeline generation.
Design and launch account-specific awareness campaigns to introduce SNHU's workforce education solutions to key decision-makers at target employer organizations.
Develop multi-channel campaign approaches (email, digital, event-based) customized to each account's industry, workforce challenges, and priorities.
Create compelling, account-tailored materials to equip the Workforce Partnerships Lead for prospect engagement and conversion, including pitch decks, one-pagers, case studies, proposal support, and executive briefing documents.
Build and manage nurture programs to maintain engagement with prospective corporate employer accounts over time, developing sequenced communication strategies.
Support the Workforce Partnerships Lead's presence at external conferences, industry events, and employer forums by developing event-specific marketing materials, pre- and post-event outreach campaigns, and account-targeted follow-up strategies.
Partner with the Workforce Partnerships Lead, Account Management, Partnership Operations, and broader marketing teams to ensure alignment on messaging, branding, and campaign execution.
Track and analyze the effectiveness of ABM campaigns and account engagement activities, using data to refine targeting, messaging, and channel mix.
Report on key metrics including pipeline contribution, account engagement rates, and campaign conversion.
Stay current on workforce education trends, corporate employer priorities, and the competitive landscape.
Develop account-specific research and insights to inform campaign strategy and enable customized prospect engagement.