Senior ABM Specialist
About The Position
Frontify's brand platform transforms how teams organize digital assets, collaborate on projects, and create engaging campaigns. Our people empower thousands of marketers and designers — including teams at Uber, Microsoft, Volkswagen, and Telefónica — to build engaging brands. With headquarters in St. Gallen, Switzerland, and offices in London and New York City, we share a vibrant culture built on creativity, collaboration, inclusion, and joy. As a Senior ABM Specialist, you'll design and execute highly targeted, multi-touch account-based marketing programs that drive pipeline and accelerate revenue from high-value enterprise accounts. You'll play a critical role in shaping Frontify's allbound GTM strategy, working closely with Sales, SDRs, Brand, and Partnerships to deliver coordinated, personalized experiences across the full buyer journey.
Requirements
- 5+ years of experience in SaaS marketing with an enterprise focus, including at least 3 years in account-based marketing
- Strong understanding of SaaS business models, enterprise sales cycles, and large account dynamics
- Proven track record in demand generation, multi-channel campaign execution, and pipeline creation in close collaboration with sales teams
- Hands-on experience with CRM systems (e.g., Salesforce), marketing automation tools (e.g., HubSpot), and ABM platforms (e.g., DreamData, UserGems, Mutiny)
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent cross-functional collaboration and communication skills
- Comfortable operating in a fast-paced, evolving environment with a high degree of ownership
Responsibilities
- Develop and execute 1:1, 1:few, and 1:many ABM campaigns to generate and accelerate pipeline within target accounts
- Partner with SDRs, Brand Marketing, and Partnerships to deliver coordinated multi-channel campaigns across inbound and outbound motions
- Design and launch tailored campaigns -- including content, paid media, outbound support, and microsites -- aligned to specific industries, personas, and pain points
- Apply an experimentation mindset by analyzing campaign performance, account intent data, and ROI to continuously optimize strategy and execution
- Contribute to and help shape the MarTech stack (e.g., UserGems, DreamData, HubSpot, Mutiny)
- Create targeted messaging and collateral tailored to specific accounts, industries, and buyer personas
- Deliver monthly RoaS reporting, define benchmarks, and communicate a clear ROI narrative across Sales and Marketing
- Collaborate with Creative Studio and Brand teams to continuously optimize campaign assets and performance
Benefits
- Medical, dental, and vision coverage with fully company-paid plan options
- 401k with 5% matching
- A minimum of 25 days of PTO per year
- Paid educational and wellbeing days off
- Parental, bereavement, and sick leave
- Wellbeing, learning and development, and commuter allowance
- Home office setup budget
- Weekly free office lunch
- Workation: Work from inspiring locations around the world (45 days annually)
- Invite to our summer company meet-up
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
