Academic Program Management Specialist II

Tennessee Tech • Cookeville, TN

2d • Onsite

About The Position

This position serves as the engine for the college's public presence, lead-generation architecture, and stakeholder outreach. Reporting to the Associate Dean, the Manager aligns multi-channel promotional campaigns with macro-level enrollment metrics, academic program lifecycles, and institutional advancement initiatives. Tennessee Tech is an Equal Opportunity/Affirmative Action employer.

Requirements

• Bachelor's degree from an accredited institution in a related field.
• Experience with social media management, CMS, Search Engine Optimization tools.
• At least three years of social media, marketing, development, and/or recruitment experience is required.

Nice To Haves

• Master's Degree from an accredited institution in Marketing, Communications, Public Relations, or a related field.
• At least 5 years of progressively responsible experience in strategic communications, in Higher Education.

Responsibilities

• Generate, maintain, and execute a comprehensive marketing plan.
• Develop, execute, and monitor comprehensive, multi-channel marketing campaigns.
• Map and continuously optimize the digital inquiry-to-applicant communication funnel.
• Design, produce, and execute targeted recruitment toolkits.
• Serve as the primary journalistic storyteller for the college.
• Partner with Advancement and the Dean’s Office in managing the alumni network and related events.
• Direct the editorial calendar and content distribution strategy.
• Coordinate media relations and local/national press releases.
• Direct the complete visual identity and brand execution across all physical and digital spaces.
• Manage the architecture, content deployment, and continuous updates of the college’s media contents
• Oversee the college's public footprint.
• Supervise and mentor student creative assistants.
• Design and produce the alumni magazine ASPIRE.

Benefits

• The accumulation of two vacation days per month and one sick leave day per month
• Thirteen University holidays
• Medical and life insurance (shared cost with the university)
• Retirement
• Optional 401k
• Educational benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level