Academic Program Management Specialist II

Tennessee Tech•Cookeville, TN

1d•Onsite

About The Position

The College of Business Marketing & Communication Manager (Academic Program Management Specialist II) serves as the engine for the college's public presence, lead-generation architecture, and stakeholder outreach. Reporting to the Associate Dean, the Manager aligns multi-channel promotional campaigns with macro-level enrollment metrics, academic program lifecycles, and institutional advancement initiatives.

Requirements

Bachelor's degree from an accredited institution in a related field.
Experience with social media management, CMS, Search Engine Optimization tools.
At least three years of social media, marketing, development, and/or recruitment experience is required.

Nice To Haves

Master's Degree from an accredited institution in Marketing, Communications, Public Relations, or a related field.
At least 5 years of progressively responsible experience in strategic communications, in Higher Education.

Responsibilities

Generate, maintain, and execute a comprehensive marketing plan.
Develop, execute, and monitor comprehensive, multi-channel marketing campaigns.
Map and continuously optimize the digital inquiry-to-applicant communication funnel.
Design, produce, and execute targeted recruitment toolkits.
Serve as the primary journalistic storyteller for the college.
Partner with Advancement and the Dean’s Office in managing the alumni network and related events.
Direct the editorial calendar and content distribution strategy.
Coordinate media relations and local/national press releases.
Direct the complete visual identity and brand execution across all physical and digital spaces.
Manage the architecture, content deployment, and continuous updates of the college’s media contents
Oversee the college's public footprint.
Supervise and mentor student creative assistants.
Design and produce the alumni magazine ASPIRE.