ABX Senior Manager

BDO USA•Pittsburgh, PA

About The Position

BDO is seeking an Account-Based Experience (ABX) Senior Manager to manage the end-to-end orchestration of account-based marketing programs for high value accounts. With a client-centric mindset, this role will develop data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role blends strategic planning with hands-on execution, delivering targeted and personalized 1:1 and 1:few account-based plays in close partnership with teams focused on client relationships and growth. The role will lead ABX governance, build scalable frameworks, templates, and playbooks, and coordinate cross-functional delivery teams to drive measurable outcomes. Success requires strong project management skills, an analytical approach to inform campaign strategy and performance optimization, and the ability to align and influence stakeholders.

Requirements

Bachelor’s degree required; focus in Marketing, Communications, Business Administration, Data Analytics, or Project Management, preferred
Seven (7) or more years of marketing experience, including (5) or more years of ABX/ABX campaign management experience, required
Experience building, executing and scaling cross-functional marketing programs, required
Proficient in the use of Microsoft Office Suite, required
Experience with ABM software and solutions (i.e., Demandbase), required
Experience with CRM systems, required
Strong stakeholder management skills across marketing, sales, and account leadership
Strong project management skills, including dependency mapping, risk management, and timeline control
Strong facilitation skills for discovery, intake, standups, kickoffs, and retrospectives
Ability to translate account priorities into clear campaign plans, briefs, and measurable outcomes
Ability to standardize repeatable processes and produce scalable playbooks and templates
Excellent written and verbal communication skills and executive-ready status reporting capabilities
Strong facilitation skills for kickoffs, working sessions, and cross-functional alignment meetings
Strong analytical skills for interpreting account engagement signals and producing performance readouts

Nice To Haves

Experience working in a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
prior experience with MS Dynamics, preferred
Experience with AI tools and technology (i.e., Copilot), preferred

Responsibilities

Designs and executes 1:1 and 1:few ABX campaign strategies, project plans, timelines, and deliverables in partnership with stakeholders
Builds and maintains relationships with business development, account teams, and client service professionals to understand account priorities and translate them into effective marketing programs
Leads kickoff meetings to confirm objectives, target accounts, messaging, roles, timelines, and success measures
Analyzes customer data, intent signals, and market trends to inform campaign strategy and optimization
Creates and implements multi-channel programs (i.e., paid media, email, events) that deliver personalized customer experiences
Ensures campaign assets, channels, and activation steps align to ABX journey stages and account engagement goals
Maintains integrated campaign calendars, dependencies, and milestone tracking to keep work progressing through shared teams
Coordinates cross-functional handoffs across marketing, business development, account teams, creative, digital, events, marketing operations, and analytics
Consolidates campaign performance, insights, and learnings into standardized playbooks, templates, and operating procedures
Tracks and reports on program performance, using data to optimize and scale successful approaches
Produces and delivers executive-ready updates using key ABX KPIs (i.e., engagement, pipeline) for marketing leadership and account stakeholders
Other duties as required