ABM Specialist

Parspec•San Mateo, CA

1d•Hybrid

About The Position

Parspec is seeking an ABM Specialist to establish and manage their account-based marketing initiatives. The role involves targeting a specific market of MEP distributors and rep agencies, focusing on identifying and engaging buying committees within these accounts. The ABM Specialist will work closely with the Head of Marketing and Sales leadership to convert target accounts into qualified pipeline. This is a hands-on position for a Series A company where the individual will be responsible for account selection, program development, channel management, and sales handoffs.

Requirements

3-5+ years of B2B SaaS demand generation or ABM experience, specifically within early-stage (Series A/B) AI, enterprise software, construction tech, or similar environments.
Proven experience running account-based programs that produced pipeline, with precise data on accounts targeted, engagement rates, spend, CPL, MQL-to-SQL conversion, and pipeline generated.
Working understanding of B2B buying committees and how to sequence touchpoints against different personas.
Expert-level "doer" who builds their own campaigns on LinkedIn, Google Ads, and HubSpot without needing an agency or large team.
Hands-on HubSpot operator: experience building lead scoring models, routing workflows, nurture sequences, and reporting dashboards.
Experience running event-driven demand: target account lists, pre-show outreach, post-event follow-up to pipeline.
Direct experience collaborating with Sales and leadership on strategy and lead handoffs.
Bias toward shipping: ability to move fast, test constantly, and close the loop on what worked.

Nice To Haves

Experience with account intelligence and enrichment tooling (Clay, Demandbase, 6sense, ZoomInfo or similar).
AI-native proficiency: track record of using AI tools to speed up work without dropping quality.

Responsibilities

Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
Build and maintain target account lists with clear selection logic, intent signals, and persona mapping.
Partner directly with the Sales team on a tight feedback loop: lead quality, account prioritization, and the air cover needed to close high-value deals.
Manage the transition of marketing-engaged leads to Sales, ensuring high-intent prospects are identified and prioritized for immediate outreach.
Build, launch, and optimize the paid channels that reach your accounts (LinkedIn, Google), continuously testing audiences, creative, and offers.
Own HubSpot as the system of record: lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.
Build campaign dashboards that track account penetration, engagement, and pipeline contribution.
Build the target account list for each industry event and drive pre-show outreach in partnership with Sales.
Own post-event lead follow-through from engaged account to qualified opportunity.
Drive distribution of our thought leadership through industry associations and partnerships.