ABM Specialist and Campaign Manager

Parspec•San Mateo, CA

1d•Hybrid

About The Position

Parspec is seeking an ABM Specialist and Campaign Manager to manage both targeted account-based programs and integrated campaigns to drive demand. This role involves end-to-end campaign management, including audience selection, creative development, channel execution, and performance measurement. The successful candidate will build account-based programs targeting MEP distributors and rep agencies, working closely with the Head of Marketing, Sales, and the Content Marketing Manager to generate pipeline. This is a hands-on role at a Series A company where the individual will be responsible for execution without agency or team support.

Requirements

3-5+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, enterprise software, construction tech, or similar environments.
Proven track record of running campaigns that produced pipeline, with precise knowledge of spend, CPL, MQL-to-SQL conversion, and pipeline generated.
Expert-level "doer" who can build campaigns on LinkedIn, Google Ads, and HubSpot without agency or team support.
Hands-on HubSpot operator with experience building lead scoring models, routing workflows, nurture sequences, and reporting dashboards.
Working understanding of B2B buying committees and how to sequence touchpoints against different personas.
Experience running event-driven demand, including target account lists, pre-show outreach, and post-event follow-up to pipeline.
Direct experience collaborating with Sales and leadership on strategy and lead handoffs.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Bias toward shipping: ability to move fast, test constantly, and close the loop on what worked.

Nice To Haves

AI-native proficiency: track record of using AI tools to speed up work without dropping quality.

Responsibilities

Execute integrated campaigns across digital, events, webinars, and organic channels.
Build, launch, and optimize paid channels (LinkedIn, Google) by continuously testing audiences, creative, and offers.
Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
Own HubSpot as the system of record, including lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.
Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
Partner directly with the Sales team on lead quality feedback loops and provide air cover for closing high-value deals.
Manage the transition of marketing-engaged leads to Sales, ensuring high-intent prospects are identified and prioritized for immediate outreach.
Build the target account list for each event and drive pre-show outreach in partnership with Sales.
Own post-event lead follow-through to qualified opportunity.
Drive the distribution of thought leadership through industry associations and partnerships.