ABM/Growth Marketing Manager

YOOBIC

3d•$135,000 - $145,000•Hybrid

About The Position

YOOBIC is an AI-powered frontline employee experience platform. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work—all in one place. With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 350+ companies around the world including MattressFirm, Michaels, GameStop, Lacoste, Lidl, Boots, Peloton, Pret, Puma, and Vans trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve customer experience. We’re looking for an ABM leader with a GTM engineer mindset to join our marketing team — someone who deeply understands the ABM motion in B2B SaaS and has a proven track record of building programs that generate enterprise pipeline. This is a true strategist + operator role. You will set the ABM and pipeline strategy, and lead a significant portion of the execution yourself. You won’t operate alone: you’ll partner closely with Content, Events, Product Marketing, and the broader marketing team. But you should be comfortable rolling up your sleeves, building workflows, launching campaigns, and optimizing programs hands-on. You’re excited by all the “cool new kids” in marketing tech and comfortable jumping into the tools to build, test, and improve. You combine ABM expertise with systems thinking, technical curiosity, and strong pipeline accountability. We sell to some of the most exciting brands in global retail across fashion, luxury, grocery, specialty, C-store, and QSR. Our buyers are retail operations, innovation, and communications leaders. They are not typical tech buyers, which makes the engagement motion dynamic and nuanced.

Requirements

5–7+ years in B2B SaaS marketing
3+ years building and executing enterprise ABM programs
Proven success generating qualified pipeline through ABM
Experience managing or enabling BDR/SDR teams (direct management preferred)
Strong hands-on experience with ABM platforms, HubSpot, and Salesforce
ABM leader with a GTM engineer mindse
Comfortable owning strategy and executing hands-o
Experience selling into global market
Deep understanding of ABM in B2B SaaS sales environment
Highly technical and curious about emerging GTM tool
Comfortable building workflows between Seam.ai, HubSpot, Influ2, Salesforce, and enrichment tools
Comfortable in a fast-paced entrepreneurial environment

Responsibilities

Design and scale 1:1, 1:few, and 1:many ABM programs globally
Execute multi-channel plays across digital, outbound, website personalization, paid media, events, and sales sequences
Define ICP segmentation and tiering using firmographic, technographic, behavioral, and intent data
Build persona-based messaging across buying committees
Align closely with Sales on account plans, engagement strategy, and pipeline targets
Design workflows across Claude and tools like Seam.ai, HubSpot, Influ2, Salesforce, and intent platforms
Build trigger-based programs (intent surges, job changes, buying committee engagement)
Work with our Rev Ops team to develop routing logic and alert systems for BDRs and AEs
Partner with RevOps on scoring, enrichment, and automation
Build dashboards tracking engagement-to-pipeline conversion
Continuously test and adopt emerging GTM tools
Set and manage quarterly and monthly pipeline targets
Align outbound with ABM campaigns and intent signals
Lead pipeline reviews and address engagement gaps
Ensure marketing insights translate into sales conversations

Benefits

Hybrid working if based in NY (3 days a week in the office Monday, Tuesday and Thursday with lunch provided on Monday & Thursday
Remote if based outside of NY
20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)
Medical cover and EAP (Employee Assistance Program)
Company covered Life insurance coverage
Company covered long term disability coverage
An amazing 401k contribution - We contribute even if you don’t!
ADP discounts for a whole host of items (including electronics, Childcare, travel, etc…)
Free online HIIT sessions + gym discounts

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