2027 USGA P.J. Boatwright Internship – Marketing and Communications
About The Position
The Louisiana Golf Association (LGA) and Louisiana Junior Golf Tour (LJGT) offer an internship focused on marketing and communications in the golf industry. The intern will help elevate the LGA and LJGT brands, promote Louisiana golf, and create digital content across social media, websites, newsletters, public relations, and other communications channels. The intern will work under the guidance of the LGA Executive Director and Director of Marketing & Communications. The internship is based in Lafayette, Louisiana, and is approximately February 1 through October 31, 2027, with flexible start and end dates. The intern must be able to reside near LGA headquarters for the duration of the internship. The schedule is flexible but may include extended hours, early mornings, weekends, and frequent travel across Louisiana. Compensation is $2,500 per month, with job expenses such as mileage, staff uniforms, and meals while traveling covered.
Requirements
- Coursework or a degree in Marketing, Communications, Public Relations, or a related field.
- Excellent written and verbal communication skills and strong customer service abilities.
- Experience managing social media platforms and creating content for Facebook, Instagram, X, and YouTube.
- Self-motivated, personable, and enthusiastic, with a strong work ethic; reliable, punctual, and able to work as part of a team.
- Flexible schedule and ability to work extended hours and early mornings, work weekends, and travel frequently across Louisiana.
- Ability to reside near LGA headquarters in Lafayette, Louisiana, for the duration of the internship.
- Previous experience writing, editing, and curating content for websites, newsletters, or blogs.
- Understanding of marketing principles and strategies, particularly digital marketing and branding.
- Basic knowledge of website management and email marketing platforms.
Nice To Haves
- Interest in golf administration or sports management; a golf background is not required.
- Proficiency in graphic design tools such as Canva or Adobe Creative Suite to create social media visuals and marketing materials.
- Familiarity with website management tools such as WordPress and email marketing platforms such as HubSpot.
Responsibilities
- Design engaging content for the LGA website and newsletters and maintain consistency across platforms.
- Assist with advancing and developing the LGA website by updating and adding content to improve user experience and information accessibility.
- Manage and enhance social media presence for the LGA and LJGT across platforms including Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube, integrating content with other communication channels.
- Cover LGA and LJGT events by photographing players and golf courses, conducting player interviews, and preparing championship recaps, press releases, and promotional materials.
- Promote the positive aspects of golf and the “good of the game” message on behalf of the LGA and USGA, and identify stories about LGA members to share with audiences.
- Work with the Director of Marketing and Communications to promote Team Louisiana, part of the United States National Development Program.
- Coordinate with partners, sponsors, and stakeholders to optimize promotions and identify co-branding opportunities, including with the USGA and other entities.
- Assist in developing, executing, and monitoring marketing and digital communication strategies to increase LGA and LJGT brand awareness throughout Louisiana.
- Assist with marketing and promotional efforts related to membership retention, membership growth, and acquiring new sponsorships.
- Help identify and implement new member benefits and promote member clubs through social media channels.
- Explore community outreach opportunities and engage member clubs to foster collaboration with LGA and USGA initiatives.
- Manage email distribution lists and media contacts, and assist with event media requirements and communications.
- Complete additional tasks as assigned in support of LGA and LJGT goals and objectives.
- Fulfill the LGA individual sponsorship program by distributing thank-you gifts and maintaining positive relationships with sponsors and donors.
Benefits
- Job expenses are covered, including mileage, staff uniforms, and meals while traveling.
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What This Job Offers
Job Type
Full-time
Career Level
Intern
Education Level
No Education Listed
