YouTube Video Producer

AARP • Washington, DC

7h • Hybrid

About The Position

The YouTube Video Producer (Multimedia Production Manager) leads the development, production, distribution, and optimization of video content across YouTube and other digital platforms in support of AARP’s mission, brand objectives, and audience engagement goals. The role collaborates with cross-functional teams, Studios Management, and stakeholders to assess production needs, set project timelines, and develop unified content strategies. Working with producers and editorial teams, the producer develops video concepts, scripts, storyboards, and visual style guidelines for target audiences and platforms, and oversees studio and field productions from concept through delivery.

The role applies YouTube best practices, audience insights, SEO, and performance analytics to assess content effectiveness, optimize performance, and identify ways to grow reach, engagement, and impact. It ensures projects meet schedule, budget, editorial, and production standards, and partners with leadership to improve workflows and production processes. Responsibilities also include managing digital and print/video production processes, coordinating staff and vendors, and supporting multiplatform products and strategies.

Requirements

• Bachelor’s degree in Journalism, Communications, Digital Media, Marketing, or a related field; equivalent experience is considered.
• 8+ years of experience in digital video production, including YouTube content development, scripting, production, and channel strategy.
• Demonstrated success creating high-performing YouTube video concepts and content that engage diverse audiences and drive channel growth.
• Deep expertise in YouTube content strategy, audience development, SEO, optimization, analytics, and emerging platform trends.
• Exceptional writing, scripting, editing, and storytelling skills, with experience producing fact-based, news-style, or editorial content.
• Ability to lead cross-functional production teams, including editors, producers, videographers, animators, talent, and other creative partners.
• Strong project management skills, including managing multiple priorities, collaborating across business functions, and delivering content on schedule.
• Experience using YouTube performance data and paid promotion strategies to optimize content, expand audience reach, and drive measurable results.
• Regular and reliable job attendance.
• Effective verbal and written communication skills.
• Respect and understanding of others to maintain professional relationships.
• Independent judgment in evaluating options and making sound decisions.
• Ability to work effectively in an in-office/open-office environment surrounded by moderate noise.
• AARP will not sponsor an employment visa for this position.

Responsibilities

• Work with stakeholders to recommend print and/or video executions for projects.
• Manage pre-production, production, and post-production of assigned print and/or video projects.
• Oversee production timelines with the creative team, stakeholders, and vendors, including drop dates and in-home dates.
• Manage day-to-day production for digital and other content platforms.
• Implement checks and balances to make digital production seamless and efficient and support adherence to publishing and digital best practices that enhance user experience.
• Oversee, guide, and coordinate resources and training for production staff.
• Coordinate with editorial teams and internal stakeholders to ensure digital content engages the 50+ demographic and amplifies AARP’s social mission.
• Build partnerships with internal and external stakeholders to support digital innovation and the development of multiplatform products and strategies.
• Manage print/video production, including estimates, SOWs, vendors, printer proofs, scheduling, drop dates, in-home dates, and alternative printing/video solutions.
• Develop video concepts, scripts, storyboards, and visual style guidelines tailored to audiences and distribution platforms.
• Plan and oversee studio and field productions from concept through delivery.
• Track content effectiveness using audience insights, SEO, and performance analytics, and implement data-driven optimizations.
• Partner with leadership to streamline workflows, enhance production processes, and improve AARP’s digital offerings.

Benefits

• 401(k)
• 100% company-funded pension plan
• Health plans
• Dental plans
• Vision plans
• Life insurance
• Paid time off, including company and individual holidays, vacation, sick, caregiving, and parental leave
• Performance-based and peer-based recognition
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior