YouTube Shorts Creative Lead

MrBeast • Greenville, NC

2d • Remote

About The Position

Beast Industries, founded by Jimmy Donaldson (MrBeast), is a media and entertainment company focused on digital content creation, philanthropy, consumer products, and business initiatives. The company aims to entertain, inspire, and create social impact. This role is responsible for the creative direction of the MrBeast brand on YouTube Shorts, leading a dedicated team to produce high-volume, platform-native content.

Requirements

• Genuine, platform-native fluency on YouTube Shorts and a clear understanding of vertical versus horizontal content.
• A proven track record of producing vertical content that performs, whether for a creator, brand, agency, or yourself.
• Direct experience filming and directing short-form content.
• Experience collaborating with prominent talent, creators, or celebrities.
• A calm, level-headed demeanor with the ability to manage high-volume output in a fast-paced setting.
• Strong creative instincts and the confidence to pitch ideas with clarity and conviction.
• The ability to work at speed without sacrificing quality of thinking.
• Coachability, low ego, and a genuine hunger to operate at the highest level of creative.
• Comfort working in a high-pressure, feedback-rich environment where the standard is world-class.

Nice To Haves

• Video editing experience is a plus.

Responsibilities

• Generate and pitch high-impact creative concepts for YouTube Shorts on a continuous basis.
• Lead a team of creatives and direct a dedicated writers room.
• Own the full creative lifecycle from brainstorming through post-mortem content evaluations.
• Direct and film short-form vertical content hands-on.
• Manage high-volume production schedules without sacrificing creative quality.
• Collaborate closely with our Social Analytics Lead to translate platform intelligence into executable creative.
• Stay obsessively current with YouTube Shorts trends, formats, and platform shifts.
• Develop a deep understanding of the MrBeast brand and what makes content feel authentically Beast.
• Participate in regular creative reviews and after-action analysis to sharpen output over time.
• Work cross-functionally with creative, production, and social teams to bring concepts to execution.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed