YouTube Content Strategist

Serv Recruitment Agency • Kelowna, BC

1d • Onsite

About The Position

Martell Media is a fast-growing media and education company focused on building impactful content, scaling audiences, and creating category-leading brands. The team moves quickly, values ownership, and is committed to producing world-class content that drives both audience growth and business results. This role is for a rare individual who understands what makes content perform at scale and can turn ideas into videos that attract millions of views. Martell Media is looking for an experienced YouTube Content Strategist who can help shape the future of the company's YouTube presence. This is not a junior content role. We are looking for someone who already understands YouTube at a high level, has a strong storytelling background, and can confidently bring recommendations, ideas, and strategic direction to the team. Success in this role means consistently identifying content opportunities, creating compelling narratives, analyzing performance data, and helping develop content that grows both audience and revenue.

Requirements

• Proven experience developing content strategy for YouTube channels
• Strong understanding of YouTube analytics, audience behavior, retention metrics, and content optimization
• Demonstrated success creating, scripting, or producing high-performing YouTube content
• Exceptional storytelling and narrative development skills
• Experience identifying content trends and translating them into successful video concepts
• Ability to make strategic recommendations backed by performance data
• Comfortable working in a fast-paced, creator-led environment
• Strong communication skills with confidence to present ideas and challenge existing approaches
• Self-starter who requires minimal oversight and can operate independently

Nice To Haves

• Experience in film production, directing, scriptwriting, or content production is considered a strong asset but is not required
• Is proactive and accountable
• Thinks strategically and executes consistently
• Communicates with clarity and confidence
• Brings a positive, growth-oriented mindset
• Is highly organized and dependable
• Embraces learning and feedback
• Cares deeply about doing great work
• Has strong creative instincts supported by data and analytics
• Is passionate about storytelling and audience growth
• Brings fresh ideas and isn't afraid to challenge the status quo

Responsibilities

• Developing and owning YouTube content strategy focused on audience growth and engagement
• Generating high-potential video concepts with the ability to identify million-plus view opportunities
• Writing compelling scripts that align with channel objectives and audience interests
• Analyzing YouTube performance metrics and translating insights into actionable recommendations
• Continuously testing, optimizing, and improving content performance based on analytics
• Collaborating directly with Dan Martell and the broader content team on content planning and execution
• Participating in video production and filming when required
• Staying current on YouTube trends, platform changes, and emerging content opportunities
• Challenging assumptions and proactively identifying opportunities for channel growth and improvement
• Contributing to content systems and processes that support long-term channel success

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed