YouTube Channel Manager (Performance Contract)

The Wilkinson FirmLos Angeles, CA
Remote

About The Position

The Wilkinson Firm is seeking a YouTube Channel Manager to build and operate their YouTube presence. This role is crucial for leveraging YouTube as a search engine and a key asset for workforce strategy firms. The manager will be responsible for the entire YouTube operation, from content strategy and creation to analytics and monetization. This is a performance-based contract role with a clear growth path and potential for significant revenue sharing and equity.

Requirements

  • 2-7 years managing a YouTube channel (yours or someone else's)
  • Demonstrated channel growth under your management
  • Thumbnail design fluency (Photoshop, Canva, Figma)
  • YouTube SEO knowledge (tags, descriptions, watch-time optimization)
  • Analytics fluency (retention curves, CTR, audience insights)
  • Comfortable with editor coordination

Nice To Haves

  • Channel growth experience in B2B services, professional content, education, or similar fields

Responsibilities

  • Channel strategy and content roadmap for The Wilkinson Firm's YouTube presence
  • Thumbnail design and A/B testing
  • Title and description SEO optimization
  • Coordinate with Podcast Producer and Clipper on long-form vs short-form distribution
  • Manage posting cadence (target 2 long-form + 5 Shorts per week)
  • Analytics tracking, retention curve diagnosis
  • Comment management and community engagement
  • AdSense optimization once monetization unlocks
  • Sponsorship pipeline development

Benefits

  • Modest retainer at start
  • Real revenue share as the channel monetizes
  • Potential for equity participation discussion
  • Performance-based compensation with clear growth stages
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