Youth Fan Development Analyst

National Basketball Association (NBA)•New York, NY

10d•$100,000 - $110,000•Hybrid

About The Position

The Youth Fan Development Analyst will support the Youth Fan Development consulting efforts of TMBO’s Marketing & Digital Strategy function, helping NBA, WNBA, and NBA G League teams use youth participation and engagement to grow their businesses and develop the next generation of fans. Working as a key member of a lean team, the Analyst will support team consulting engagements and league-wide Youth Fan Development efforts through research, benchmarking, data analysis, best-practice development, preparation of team-facing recommendations, project coordination, and educational programming. The Analyst will advise teams on engagements across youth touchpoints spanning grassroots basketball participation; content, social media, gaming, and digital experiences; live and in-arena experiences; school and community programs; and other channels, helping identify opportunities to connect these efforts to fan acquisition, first-party data acquisition, CRM growth, ticket sales, partnership value, and long-term customer development. The role will also consult teams on creating a broader content and digital ecosystem across league and team-owned platforms. While Youth Fan Development will represent the primary focus of the role, the Analyst will also consult teams on broader Marketing & Digital Strategy initiatives and contribute to TMBO advisory efforts as department priorities evolve. In addition, the Analyst will support cross-functional projects across Marketing & Digital, Ticketing & Game Experience, Partnerships, Basketball Operations, Social Responsibility, Data Strategy & Analytics, Digital Consumer Products (DTC), WNBA, NBA G League, and other league departments. The role requires strong strategic consulting, organizational, communication, project management, analytical, and relationship-building skills.

Requirements

Bachelor's degree required
1–3 years of experience in strategy or management consulting; business strategy, analytics, or research; sports business; marketing, content, or digital media; youth sports or youth engagement; ticketing, partnerships, or fan development; or a related field
Highly organized with exceptional attention to detail and the ability to manage multiple projects, priorities, deadlines, workstreams, and stakeholders simultaneously
Excellent written, verbal, and interpersonal communication skills
Strong research and analytical skills, with the ability to synthesize information, benchmark team practices, identify trends and themes, and translate findings into clear, actionable materials and recommendations
Excellent presentation skills, with demonstrated ability to create clear, concise, and visually compelling materials for senior audiences
Comfort working with data, reports, dashboards, trackers, and basic business analytics tools
Curiosity and motivation to learn sports business and team business operations, marketing strategy, content, digital platforms, CRM, ticketing, partnerships, and youth participation and engagement trends
Self-starter mentality with the ability to operate independently within a fast-paced, collaborative, and matrixed environment
Ability to follow established consulting processes while continuously improving execution based on feedback
Positive attitude, strong work ethic, and willingness to support colleagues in achieving shared business objectives
Strong professional presence with the ability to work effectively and build trusted relationships with internal and external stakeholders
Proficiency in Microsoft PowerPoint, Excel, and Word
Demonstrated interest in youth sports, basketball, and youth fan development
Ability and willingness to travel as needed

Responsibilities

Support Youth Fan Development consulting engagements with NBA, WNBA, and NBA G League teams by conducting analyses, preparing meeting materials and recommendations, coordinating project workstreams, and tracking key follow-up actions
Research and synthesize industry trends, best practices, benchmarks, and innovative approaches, which can help teams leverage youth participation and engagement to develop the next generation of fans and drive long-term business growth
Develop team-facing resources, including playbooks, toolkits, benchmarking reports, case studies, training materials, and executive-ready presentations, that translate research and team insights into actionable recommendations
Analyze team approaches to acquiring, engaging, and retaining youth and family audiences, and identify opportunities to strengthen integrated strategies across participation, marketing, content, digital, CRM, ticketing, partnerships, and fan development
Consult teams on connecting youth strategies to measurable business outcomes, including first-party data acquisition, CRM growth, group ticket sales, partnership value, attendance, and ultimately the long-term development of the next generation of NBA, WNBA, and NBA G League fans
Support data collection, performance tracking, and reporting to benchmark team performance, evaluate results, and surface opportunities for teams
Coordinate cross-functional work across Marketing & Digital, Ticketing & Game Experience, Partnerships, Basketball Operations, Social Responsibility, Data Strategy & Analytics, Digital Consumer Products (DTC), WNBA, NBA G League, and other league departments to bring relevant expertise into team-facing work
Work on collaborative projects with the NBA’s DTC team to identify opportunities for teams to leverage emerging technologies and league and team-owned digital platforms – such as the NBA App and team digital properties – to better engage youth audiences and strengthen fan acquisition
Partner with league and team content, marketing, and social teams to identify, develop, and amplify compelling youth-focused content that strengthens Jr. NBA, Jr. WNBA, and team Youth Fan Development initiatives while creating scalable content opportunities across league and team platforms
Coordinate team communications, workshops, meetings, and occasional market visits, while maintaining project trackers, research libraries, benchmarks, and team-facing materials
Support additional TMBO Marketing & Digital consulting projects as department priorities require