Yield Manager - Digital Sales

Corus Entertainment•Toronto, ON

9d•Hybrid

About The Position

The Yield Manager is responsible for maximizing monetization at the inventory level in real time. They operate inside the ad tech stack and optimize actual delivery and revenue of digital advertising channels by optimizing inventory allocation, dynamic pricing, demand sources, and delivery performance. This role acts as the strategic bridge between Ad Operations, Programmatic, Sales, Product, and Finance to ensure inventory is monetized efficiently and aligned with business goals. The Yield Manager focuses on forecasting, pacing, pricing strategy, and revenue optimization across direct‑sold, programmatic, and emerging monetization channels in collaboration with Revenue Management, Finance and other departments.

Requirements

3–5+ years of experience in digital advertising, yield management, programmatic operations, or ad‑tech.
Strong expertise in Google Ad Manager (GAM), SSPs, and programmatic ecosystems.
Advanced analytical skills with the ability to interpret complex data and translate insights into action.
Strong communication skills and the ability to collaborate across technical and non‑technical teams.
Highly organized, detail‑oriented, and comfortable managing multiple priorities in a fast‑paced environment.

Responsibilities

Monitor and optimize yield across digital properties, including display, video, CTV, mobile, and programmatic channels.
Develop and maintain dynamic pricing strategies to maximize revenue while protecting premium inventory.
Analyze inventory supply, demand patterns, and revenue trends to identify opportunities for improved monetization.
Manage pacing and delivery to ensure contractual obligations are met while minimizing under‑delivery or over‑delivery risk.
Own forecasting models for inventory availability and sell‑through rates.
Provide regular reporting to Sales, Finance, and Revenue Management on revenue performance, pacing, and inventory health.
Identify anomalies, risks, and opportunities through data‑driven insights and recommend corrective actions.
Collaborate on programmatic yield across open auction, preferred deals, private marketplaces, and programmatic guaranteed.
Collaborate on SSP configurations, floor prices, ad quality settings, and demand partner performance.
Collaborate with Programmatic and Ad Ops teams to troubleshoot delivery issues, latency, discrepancies, and bid‑density challenges.
Serve as a subject‑matter expert on GAM, SSPs, DSPs, and related ad‑tech systems.
Ensure accurate product setup, inventory mapping, and trafficking rules to support revenue goals.
Partner with Internal Teams to evaluate and implement new ad formats, technologies, and monetization opportunities.
Work closely with Sales and Revenue Management to provide inventory guidance, pricing recommendations, and deal structuring support.
Partner with Ad Operations Specialists to ensure campaigns are set up for optimal delivery and revenue performance.
Collaborate with Revenue Management on revenue forecasting, month‑end reconciliation, and budgeting inputs.
Support Product teams with insights that inform roadmap decisions and new revenue‑driving initiatives.