X (Twitter) Growth & Content Strategist

Compose.ly

4d•$35 - $40•Remote

About The Position

Support the growth of a high-performing personal brand on X (Twitter) by executing a proven content and lead-generation system that converts audience attention into qualified business opportunities. This person needs to understand AI very well to strategize and create content and visuals. We are seeking an experienced X Growth & Content Strategist to manage content execution, engagement, and lead-capture optimization for a founder who has generated nearly $1M in revenue through X alone. The ideal candidate understands B2B audience growth, conversion-focused content, DM funnels, and audience engagement mechanics. They should be comfortable leveraging AI tools to accelerate execution while maintaining authentic, human-sounding content.

Requirements

Proven experience growing B2B brands or founders on X/Twitter
Ability to provide measurable growth results and case studies
Strong copywriting skills with an authentic, human tone
Experience using AI tools such as Claude, Claude Code, Viktor, or similar platforms
Understanding of audience awareness frameworks and conversion-focused content
Familiarity with DM funnels, lead magnets, CRM workflows, and lead-capture systems
Strong analytical skills with the ability to identify patterns from competitor and performance data
Organized, detail-oriented, and comfortable working with established systems and SOPs

Nice To Haves

Understanding of AI very well to strategize and create content and visuals.
Experience with B2B audience growth, conversion-focused content, DM funnels, and audience engagement mechanics.
Comfortable leveraging AI tools to accelerate execution while maintaining authentic, human-sounding content.
Experience building interactive lead magnets and case studies.
Familiarity with prompt engineering.

Responsibilities

Review daily competitor intelligence reports generated through AI-powered research systems
Identify content trends, patterns, and winning formats within the niche
Create 15–20 weekly tweets using Claude that is aligned with the founder's voice and positioning
Map content across audience awareness stages: Problem Aware, Solution Aware, Product Aware, Most Aware
Schedule and publish approved content
Monitor DM funnel activity and lead flow
Tag, organize, and track leads within the CRM
Identify and escalate high-intent prospects
Analyze weekly performance metrics and recommend content adjustments
Utilize AI daily
Optimize content mix based on engagement and conversion data
Draft tweets in the founder's voice using a Claude Project trained on his transcripts, top-performing posts, and positioning guide. Map every post to an awareness stage.
Create 1-2 asset-based tweets per week (visual case studies, data breakdowns, interactive playbooks built in Gamma with real client data).
Write copy for lead magnet funnels including automated DM sequences, landing pages, opt-in flows, nurture emails, and texts.
Own the click rate, opt-in rate, and conversion to booked call for the lead magnet funnel.
Develop 3-5 landing pages with conversion copy matched to different content angles and audience segments.
Create 2 VSL scripts or strategy documents (homepage + lead magnet thank-you page) that hook, stack value, and push for the call or upsell to done-for-you.
Build 3-4 premium lead magnets in Gamma or Claude Code or Lovable using real client results (app store rankings, campaign data, revenue numbers).
Perform 15-20 replies/day on competitor followers' posts to drive follows and profile clicks.
Extend the AI competitor scraper, write new automations, and perform prompt engineering in Claude Code.
Identify and build fixes for bottlenecks in the content and lead generation system.