Worldwide Commercial Marketing Specialist

HP•Houston, TX

6d•Onsite

About The Position

The Worldwide Commercial Marketing Specialist role is within the WW BPS Marketing team, focusing on supporting commercial performance marketing initiatives. This position involves shaping compelling IT Value propositions and developing impactful full-funnel marketing content to drive demand and create sales pipeline within managed IT audiences. The specialist will collaborate with marketing leads and cross-functional teams to create high-value content for premium AI PCs and their associated ecosystem. The ideal candidate will possess experience in creative and asset development, digital marketing, social media, communications, and have analytical skills to leverage insights and data for optimizing marketing content. This role requires a self-motivated, agile individual capable of performing in a dynamic and complex work environment.

Requirements

Bachelor’s degree preferred.
2-4 years of relevant work experience in related field.
Technology industry experience a plus.
Strong project management capabilities across complex multi-stakeholder environments.
Ability to analyze data and convert insights into marketing decisions and measurable impact.
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Nice To Haves

Preferably experience in content marketing, social marketing, data led planning, digital marketing, and experiential marketing.

Responsibilities

Partner with marketing lead, market managers, agencies, legal, product and alliance teams to create and contribute to performance marketing initiatives (concept to delivery) across different channels including digital, social, email, etc.
Deliver marketing communications strategies, policies, standards and direction across the assigned business area.
Support end-to-end asset creation for AI PC and attach, with insights-led value propositions and business cases that directly tie into business goals, objectives, and brand guidelines.
Define, write, and test narratives ensuring consistent execution across the mix.
Use audience and product insights, data, and personas to develop creative briefs, that will elevate overall quality of marketing content.
Carry out close collaboration with business and regional marketing partners to align assets, maintain accuracy, approvals, and ensure consistent messaging, for timely execution.
Independently lead select workstreams such as playbook development, 4P integration, comms framework, HP.com landing page updates, measurement/market research, legal and claim approvals, reseller/channel enablement, etc.
Reconcile market needs/preference/desired platforms across to ensure consistency across channels/journey: owned, earned, paid.