Workfront Administrator and Marketing Operations Manager

Fiserv•Alpharetta, GA

2d•Onsite

About The Position

As a Workfront Administrator and Marketing Operations Manager, you will drive efficient, scalable, and well-governed marketing workflows across the organization. This role combines hands-on project management, process design, and marketing technology expertise to ensure work is prioritized, executed on time, and continuously improved. You will bring deep experience with Adobe Workfront and a strong understanding of marketing operations, cross-functional coordination, workflow governance, and process optimization.

Requirements

5+ years Experience in marketing project management, marketing operations, process management, or a related marketing technology role.
3+ years experience in Adobe Workfront (including Fusion) in a marketing or creative operations environment.
Experience designing, documenting, and improving business processes and workflows.
Experience with marketing operations, campaign execution, creative workflows, and intake-to-delivery processes.
Bachelor's degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent combination of education, related experience and/or military experience
Must currently possess valid and unrestricted U.S. work authorization to be considered for this role. Individuals with temporary visas including, but not limited to, F-1 (OPT, CPT, STEM), H-1B, H-2, or TN, or any candidate requiring sponsorship, now or in the future, will not be considered for this role.

Nice To Haves

Adobe Workfront certification or advanced platform administration experience.
Experience supporting enterprise marketing teams, creative services, or shared service operating models.
Knowledge of workflow automation, governance frameworks, and process measurement.
Familiarity with related marketing technology platforms, digital asset management systems, content workflows, or collaboration tools.
Experience with change management, user adoption, training, and operating model transformation.
Understanding of compliance, review, and approval workflows within regulated or complex environments.

Responsibilities

Serve as the subject matter expert for Adobe Workfront, including project setup, templates, intake forms, routing, reporting, dashboards, and workflow governance.
Lead the definition of end-to-end marketing project management processes and the application of those processes in the Workfront tool.
Manage and optimize marketing workflows, ensuring processes are clear, scalable, efficient, and aligned to business priorities.
Partner with marketing, creative, digital, operations, compliance, and technology teams to coordinate processes and align usage of Workfront, to improve execution across functions.
Drive process standardization by documenting workflows, defining roles and responsibilities, and promoting consistent ways of working.
Develop and maintain Workfront reports and dashboards to track status, throughput, SLA adherence, and operational performance.
Lead continuous improvement efforts by identifying inefficiencies, recommending solutions, and implementing process or system enhancements.
Train and support users on Adobe Workfront best practices, governance standards, and workflow compliance.

Benefits

Fuel Your Life program to support your physical, financial, social, and emotional well-being.
Paid holidays and generous time away policies.
No-cost mental health support through Employee Assistance Programs.
Living Proof program to recognize your peers’ extra effort with points redeemable for rewards.
Eight Employee Resource Groups to foster a collaborative culture and expand your network.
Unparalleled professional growth with training, development, and internal mobility opportunities.
Medical, dental, vision, life, and disability insurance options available from day one.
Retirement planning including 401k match and discounted shares with the Employee Stock Purchase Plan.
Tuition assistance and reimbursement program.
Paid parental and military leave.