Women's Health Marketing Program Manager

Cottage Health • Santa Barbara, CA

7d • Hybrid

About The Position

Responsible for leading the strategic marketing, communication, and promotional efforts supporting comprehensive women's health services. This position serves as the central marketing lead and key liaison between marketing, clinical leadership, physicians, digital health teams, and operational stakeholders to advance awareness, engagement, and growth across women's health service lines. This role requires a highly motivated, self-directed professional who can help build and evolve a comprehensive Women's Health marketing program. The successful candidate will lead initiatives from concept development through planning, implementation, and on-site execution, ensuring projects are delivered on time and aligned with organizational priorities. Acting as the hub for cross-functional collaboration, the Women's Health Marketing Program Manager will bring together diverse teams to develop innovative marketing strategies, coordinate complex initiatives, and support programs related to clinical care, integrated research, technology, innovation, advocacy, and improved patient access. Will coordinate integrated marketing campaigns, physician and clinic onboarding initiatives, advertising requests, and the development of marketing collateral across multiple platforms. This individual will manage project planning, production timelines, and campaign execution while ensuring alignment with organizational goals and brand standards. In addition, the position will oversee ongoing updates and optimization of external women's health websites and other public-facing digital platforms to provide timely, accurate, and engaging information for patients, providers, and the community. This is a hybrid position that combines strategic planning with an active on-site presence. The role requires regular engagement at hospitals, ambulatory clinics, coordination of community events, and other women's health locations to collaborate with physicians and care teams, support new program and physician launches, oversee marketing activations, evaluate the patient experience, and identify opportunities to enhance awareness, engagement, and access. The successful candidate must be equally comfortable developing strategy in the office and leading initiatives in the field to ensure marketing efforts effectively support clinical, operational, and patient care goals.

Requirements

• Highly motivated, self-directed professional.
• Ability to build and evolve a comprehensive Women's Health marketing program.
• Comfortable developing strategy in the office and leading initiatives in the field.

Responsibilities

• Lead strategic marketing, communication, and promotional efforts for women's health services.
• Serve as the central marketing lead and liaison between various departments (marketing, clinical leadership, physicians, digital health, operations).
• Advance awareness, engagement, and growth across women's health service lines.
• Lead initiatives from concept development through planning, implementation, and on-site execution.
• Coordinate cross-functional teams to develop innovative marketing strategies.
• Coordinate complex initiatives and support programs related to clinical care, research, technology, innovation, advocacy, and patient access.
• Coordinate integrated marketing campaigns, physician and clinic onboarding, advertising requests, and marketing collateral development.
• Manage project planning, production timelines, and campaign execution.
• Oversee updates and optimization of external women's health websites and digital platforms.
• Engage regularly at hospitals, clinics, community events, and other women's health locations.
• Collaborate with physicians and care teams.
• Support new program and physician launches.
• Oversee marketing activations.
• Evaluate the patient experience.
• Identify opportunities to enhance awareness, engagement, and access.

Benefits

• Additional forms of compensation, including shift differentials, on-call pay, incentive pay, and bonus opportunities, where applicable.
• Manager and above positions may participate in Cottage Health’s annual management incentive program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed