Wholesale Marketing Manager, GTM

KEEN Footwear • Portland, OR

2d • $83,500 - $88,000 • Hybrid

About The Position

The Wholesale Marketing GTM Manager develops and elevates internal and external presentations supporting sell-in and sell-through, ensuring materials are aligned with brand strategy and visually compelling. This role partners cross-functionally to deliver high-quality marketing assets that support business and brand objectives. The role executes production utilizing established brand and wholesale toolkits for in-store and digital marketing initiatives across a wide range of key wholesale accounts, applying an understanding of brand strategy to strengthen brand visibility and sell-through performance. The role also executes key sell-in GTM toolkit deliverables for account partnerships, events, and trade show activations.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field required.
• Minimum three (3) years relevant experience in marketing, wholesale/channel marketing, trade marketing, brand marketing, or related field.
• Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Nice To Haves

• Understanding of brand standards and product storytelling, with outdoor/technical experience preferred.
• Wholesale account management skills are a plus.

Responsibilities

• Prepares and delivers internal and external presentations for seasonal milestone and account-facing meetings, ensuring materials are accurate, visually compelling, and aligned with established brand standards.
• Adapts global seasonal GTM toolkits into market-relevant digital marketing assets for paid media and social channels, applying established brand guidelines and wholesale partner requirements.
• Executes seasonal in-store wholesale marketing initiatives across North American key accounts, applying established programs and plans to support brand presence and sell-in and sell-through objectives.
• Partners cross-functionally with US Marketing and other internal teams to deliver visual solutions for marketing projects, managing timelines and deliverables to support seasonal and in-season business needs.

Benefits

• The salary range posted for this position represents the anticipated hiring range for this role. Offers are made within this range based on factors such as relevant experience, skills, education, internal equity, and market considerations. This is the hiring range for the position; compensation above the posted maximum is not typically available at the time of hire.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level