Wholesale Lead

ROKA•Austin, TX

9d•Hybrid

About The Position

ROKA is looking for an experienced Wholesale Account Lead to support our growing B2B and wholesale business. This role will be fully dedicated to wholesale, serving as the primary point of contact for key accounts, sales partners, and inbound wholesale opportunities. This is a hands-on role for someone who is equally comfortable managing the day-to-day details of wholesale operations, building strong relationships with buyers and partners, and representing ROKA in person at customer meetings, industry events, and trade shows.

Requirements

7+ years of experience in wholesale account management, wholesale operations, B2B sales, or a closely related role
Direct experience managing wholesale or retail accounts, preferably within consumer products, eyewear, sporting goods, outdoor, apparel, or a related industry
Knowledge of wholesale industry trends, competitors, and best practices
Solid retail math skills
Strong sales and negotiation skills
Excellent communication and interpersonal skills
Self-starter with the ability to work independently
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Strong organizational skills, attention to detail and business acumen
Excellent communication & presentation skills with the ability to work collaboratively across cross-functional teams

Nice To Haves

Existing buyer relationships are a major plus
Experience with ERP systems (NetSuite a plus)
Experience in, and deep understanding of, the eyewear industry a plus

Responsibilities

Manage day-to-day relationships with ROKA's wholesale accounts, serving as a primary point of contact for all account needs
Identify and secure new wholesale accounts
Support and manage inbound wholesale inquiries, including qualifying opportunities, onboarding new accounts, and coordinating next steps
Build and maintain strong relationships with wholesale customers
Work cross functionally with multiple departments ensure product availability and flawless product delivery
Monitor performance metrics and implement strategies to improve account success
Oversee existing B2B accounts; refining current processes and strategies
Represent ROKA at customer meetings, trade shows, expos, and other industry events as needed
Travel to visit key wholesale accounts and partners to strengthen relationships, support product education, and identify opportunities for growth
Become a subject matter expert on ROKA products and effectively communicate product features, positioning, and brand story to wholesale partners