Wellness Strategist

INFRA•Minneapolis, MN

8d•$65,000 - $95,000•Remote

About The Position

INFRA is seeking a Wellness Strategist to serve as a trusted advisor to members, providing practical guidance and support to strengthen operations, improve execution, solve problems, and build sustainable businesses. This role involves maintaining deep expertise in the wellness specialty area, staying informed on industry trends, and translating this knowledge into actionable recommendations for independent natural food retailers. The Wellness Strategist will also be responsible for developing practical tools, resources, and educational content, and leading workshops and webinars. Collaboration across INFRA teams and with field teams is crucial for ensuring aligned member experiences and strong execution of organizational initiatives. Key initial projects include managing member project requests, providing data expertise, supporting event planning, creating retail Wellness expertise materials, and contributing to the Retail Consulting service.

Requirements

7+ years of experience within a relevant retail Wellness, Operations, Grocery, or related disciplines.
Strong experience working within grocery retail, natural foods retail, food service, or closely related retail environments.
Strong understanding of independent retailer operations and the realities of operating small-to-mid-sized retail businesses.
Ability to translate strategy and industry knowledge into practical, operationally realistic guidance.
Experience building relationships and working consultatively with retail store operators, business owners, or cross-functional stakeholders.
Experience leading projects, initiatives, workshops, training, or operational improvement efforts, including scoping large- and small- scale projects.
Strong communication and facilitation skills, including the ability to simplify complex topics into actionable guidance.
Comfort working independently while balancing multiple projects, retailer relationships, and organizational priorities.
Ability to identify opportunities, recommend solutions, and support implementation efforts in dynamic retail environments.

Nice To Haves

Willingness and ability to travel regularly for store visits, member engagements, conferences, and field support activities (up to 50%).

Responsibilities

Serve as a trusted advisor to members within area of expertise.
Provide practical guidance and support that helps members strengthen operations, improve execution, solve problems, and build sustainable businesses.
Support members through operational challenges, strategic opportunities, and day-to-day retailer realities.
Build strong retailer relationships through direct engagement, field partnership, and ongoing support.
Identify opportunities to deepen member engagement and scope additional support, projects, or strategic initiatives.
Travel to member stores and events to support retailer relationships and hands-on engagement efforts.
Partner in-store with retailers to provide strategic and easily implemented guidance or analysis, recommendations for product mix, store layout, customer experience, merchandising, etc as relevant to the role.
Maintain deep expertise within assigned specialty area and stay informed on industry trends, shopper behavior, innovation, and operational best practices.
Translate industry knowledge and field insight into practical recommendations and opportunities for independent natural food retailers.
Gather retailer feedback and identify recurring needs, operational gaps, and future opportunities for member support.
Represent INFRA through retailer conversations, store visits, conferences, peer groups, and industry engagement.
Develop practical tools, frameworks, resources, educational content, and programs that support member success.
Create scalable, shelf-ready resources that members can independently implement within their stores.
Customize support and resources for varying member needs and operational realities in partnership with field teams and internal stakeholders.
Lead workshops, webinars, conference sessions, peer groups, and other educational experiences that support retailer learning and implementation.
Continuously improve offerings based on member feedback, adoption, and business impact.
Partner across INFRA teams to support aligned member experiences and strong execution of organizational initiatives.
Collaborate closely with field teams to coordinate retailer support, implementation efforts, and member engagement strategies.
Contribute expertise during planning, initiative development, and organizational decision-making.
Connect the dots across member stores.
Help identify retailer impacts, operational considerations, opportunities, and risks across initiatives.
Support a collaborative, member-centered approach to execution and problem solving.
Managing existing member project requests in Asana via Strategist Intake Form
Support membership with data (SPINS, PowerBI, finanical benchmarking tools, planogram software) expertise specific to Wellness and current INFRA programming, deliverables and resources
Leads, plans, and supports overall event planning and communication (such as Intensives, Share Groups) dependent on Member event needs
Creates retail Wellness expertise materials that are supporting, complementary, or curriculum-extending for member events.
Owns all things general Wellness and resources for members around category management
Contributes to the Retail Consulting service with program development and execution in member category management, store operations, and financial best practices