Launch Strategist

Rain Technologies Inc.

3d•$90,000 - $100,000

About The Position

Rain is the world's first AI Financial Health Platform, serving 3.5 million employees at leading organizations like McDonald's, Marriott, and T-Mobile. Rain works in the background to optimize every employee's financial life to prevent shortfalls and build long-term stability. Backed by top investors including QED and Prosus, Rain has raised $150M in venture funding to fuel our next stage of hyper growth. As a Launch Strategist, you will be responsible for crafting engaging launch plans for new customers in onboarding alongside our Customer Success and Implementation team. You'll work directly with our employer customers to identify high-opportunity communication channels, unique and creative campaigns, launch events, and other ways to raise awareness about the Rain benefit. Success will be directly tied to increased user adoption and engagement. This is a high-impact, cross-functional role that sits at the intersection of Sales, Operations, Customer Success, and Marketing. The right person is equal parts project manager, client champion, and creative communicator — someone who knows how to build momentum, get stakeholders aligned, and make a benefit launch feel like an event employees actually look forward to.

Requirements

2+ years of experience in B2B Account Management or Customer Success
1+ years of experience in Marketing or Communications
Strong project management skills and ability to prioritize internal and external requests simultaneously
Extreme attention to detail — the little things matter
Ability to measure, understand, and communicate business needs and impact to your customers
A drive to be creative and suggest solutions that may be out of the box
Experience using an enterprise CRM (HubSpot, Salesforce, etc.)

Nice To Haves

Experience working with HR professionals or in the employee benefits space
Background in earned wage access, fintech, or financial wellness
Experience supporting a Customer Success team in a post-sale capacity

Responsibilities

Develop comprehensive, custom launch plans for new employer customers based on their specific needs and outcomes
Collaborate with the Sales team and Operations team to match the employer launch plan with the specific problem we're solving for the employer and end user
Create client excitement in the launch of the benefit for their employees
Oversee all messaging and communication permissions while coaching employer customers on the importance of Rain communications
Collaborate with internal growth and marketing teams and external employee communication partners to create a unified communications plan that drives a successful client launch
Manage all launch-related tasks, including procuring print materials and delivering the go-to-market launch playbook
Align and coordinate timing and permissions for product and marketing communications to ensure a seamless and impactful launch process
Confirm launch schedules and actively track enrollment progress throughout the critical first three months
Work alongside the Customer Success Manager to evaluate launch outcomes and identify opportunities for growth and future expansion
Leverage client insights to improve the marketing toolkit and strengthen future go-to-market strategies
Support Customer Success Managers in developing and executing marketing campaigns for existing employer clients to drive continued engagement and revenue growth
Create and manage client newsletters, email campaigns, and other communications that keep Rain top-of-mind for enrolled employees
Assist in identifying and executing upsell and cross-sell opportunities through targeted client marketing initiatives
Maintain and evolve a library of reusable client-facing marketing assets that CSMs can deploy independently