Weekend Social Media Editor

The San Francisco Standard•San Francisco, CA
•Hybrid

About The Position

The San Francisco Standard is seeking a dynamic and passionate Weekend Social Media Editor to join our team. Reporting to the Senior Manager of Social, this editor should have a knack for drawing in both large audiences and expanding our reach, while deepening our connection to and understanding of our most loyal users.

Requirements

  • At least 3 years of social media experience.
  • Experience working in media/publishing strongly preferred
  • Strong editorial judgment and excellent writing and copy-editing skills, along with the ability to create compelling SEO/social headlines and an eye for captivating visuals.
  • Social video creation and editing experience
  • Deeply familiar with San Francisco and the city's social media landscape
  • Highly organized with excellent attention to detail
  • Power user of native analytics and insights tools like Sprout or similar; fluency in social measurement tools
  • Proficiency in publishing tools like Dash Social, True Anthem, Sprout, or similar
  • Independent self-starter and a team player; strong interpersonal and communication skills
  • Ability to multitask, balance priorities and thrive in a fast-paced newsroom environment
  • A sense of humor and passion for all things social

Responsibilities

  • Create and optimize content for social platforms; execute daily posting of articles across various platforms such as Facebook, Twitter, Instagram, TikTok, and more
  • Conceive and create social-first or social-only content
  • Attend weekend events to capture, edit, and post quick-turn videos for Instagram and TikTok
  • Work with editorial staff and freelance content creators to ensure weekend stories and assignments are reviewed and posted on schedule
  • Track breaking news and trending topics to keep the newsroom informed
  • Monitor performance across social channels and develop ways to optimize our social strategy
  • Maintain proficiency and knowledge in latest social media technologies and best practices (i.e. new tools, algorithm changes, platform enhancements)
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