Website & User Experience Manager
About The Position
The Website & User Experience Manager manages the organization’s primary web properties and digital activations, translating digital strategy into an intuitive, accessible, and high-performing user experience. Reporting to the Director, Digital Marketing, this role handles day-to-day website operations and ongoing optimization, using audience insights, analytics, and routine testing to improve how audiences discover, navigate, and engage with the site. The position works closely with internal teams, agency partners, and technical leads to support marketing priorities and conversion pathways. Responsibilities include maintaining website strategy and usability; implementing campaign and program updates; supporting conversion-rate optimization and A/B testing; executing SEO and technical site-health work; maintaining analytics and behavioral tools; preparing performance reports; managing CMS publishing and landing pages; coordinating web requests and project deliverables; and ensuring web channels meet privacy, accessibility, and brand standards. The role also documents procedures, trains content contributors, monitors industry developments, and helps evaluate and procure web technologies.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or Computer Science, or 6 years of equivalent experience.
- At least 3 years of experience managing web strategy, site operations, or digital marketing for a brand, nonprofit, or agency.
- Hands-on experience with CMS management, web analytics, and technical/on-page SEO.
- Experience with Google Tag Manager for event tracking and UTM parameter setups.
Nice To Haves
- Proficiency with Figma.
- Proficiency with marketing behavioral tools such as Hotjar, Crazy Egg, or Google Search Console, or with A/B testing platforms.
- Working knowledge of HTML/CSS.
Responsibilities
- Support day-to-day operations, navigation, and usability of key web properties in alignment with organizational goals.
- Help execute the web roadmap by identifying user friction, reviewing page hierarchies, and recommending mobile and desktop UI/UX improvements.
- Implement website updates for campaigns, programs, and strategic priorities.
- Support conversion-rate optimization across priority user journeys.
- Set up, run, and document A/B tests and page experiments based on team priorities and hypotheses.
- Track conversion trends, abandonment points, and user behavior, and recommend improvements to content, design, navigation, and conversion pathways.
- Execute on-page and technical SEO tactics, including metadata updates and improvements to content discoverability and alignment with search intent.
- Conduct routine site audits for speed, broken links, mobile responsiveness, and overall technical health; partner with IT on implementation as needed.
- Monitor organic search traffic, rankings, and AI search visibility, and surface optimization insights.
- Maintain web analytics and behavioral tools to track user activity, click maps, and conversion funnels.
- Draft regular performance reports covering traffic, engagement, search visibility, and conversions.
- Help ensure event tracking and campaign UTM parameters are applied consistently across web properties.
- Manage day-to-day CMS publishing, landing page creation, content updates, and routine site maintenance.
- Serve as the primary contact for internal web requests and ensure content meets brand, quality-assurance, and accessibility guidelines.
- Coordinate with internal teams, IT, and external agency partners on web project deliverables, timelines, and technical tasks.
- Assist in managing agency, vendor, and technical developer relationships and deliverables.
- Ensure digital web channels comply with privacy laws, ADA/WCAG accessibility guidelines, and brand standards.
- Stay current on web best practices, emerging technologies, SEO algorithm updates, and digital marketing trends.
- Create documentation and standard operating procedures, and conduct CMS training for non-technical content contributors.
- Evaluate, recommend, and assist with procuring web technologies, SaaS platforms, plugins, and third-party tools.
Benefits
- Occasional travel: 1–10 hotel nights annually.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
