Website Strategist
About The Position
Prophecy, Prosek’s world-class branding and advertising business, is seeking a Website Strategist to join our growing team. In this role, you will serve as the strategic lead across website engagements, helping clients translate business goals into intuitive, effective, and engaging digital experiences. Working closely with clients, project managers, developers, designers, and account teams, you will lead website discovery, information architecture, user experience planning, and wireframing efforts. This role sits at the intersection of strategy, user experience, and web development, ensuring that websites are thoughtfully structured, user-centric, and aligned with client objectives.
Requirements
- 5-8 years of experience in website strategy, UX, digital experience planning, information architecture, or related disciplines
- Experience leading client discovery, website strategy, and planning engagements from kickoff through launch
- Strong understanding of user experience principles, information architecture, user flows, wireframing, and website best practices
- Proficiency in Figma or similar wireframing and prototyping tools
- Experience collaborating closely with web developers and cross-functional project teams
- Strong communication and presentation skills, with the ability to facilitate client discussions and translate complex concepts into clear recommendations
- Ability to balance strategic thinking with practical execution
- Strong organizational skills and ability to manage multiple concurrent projects in a fast-paced agency environment
- Strong attention to detail and commitment to delivering high-quality work
- Team-oriented mindset with the ability to collaborate effectively across strategy, creative, account, and development teams
Nice To Haves
- Experience within financial services, professional services, or B2B environments is a plus
- Familiarity with website development processes, CMS platforms, and basic HTML/CSS concepts preferred
Responsibilities
- Developing strategic briefs, site maps, user flows, wireframes, and prototypes that translate client goals into clear and effective digital experiences
- Defining website architecture, content organization, navigation structures, and user journeys
- Partnering closely with developers and designers to ensure strategic recommendations are effectively translated into final website experiences
- Serving as a strategic advisor to clients throughout the website development lifecycle
- Supporting stakeholder interviews, workshops, and requirements-gathering sessions
- Creating and presenting strategic recommendations and documentation for client review and approval
- Collaborating with creative teams to ensure website experiences align with brand strategy, messaging, and visual identity
- Conducting competitive reviews, UX assessments, and best-practice research to inform recommendations
- Identifying opportunities to improve website usability, engagement, and overall user experience
- Staying current on emerging trends, tools, and best practices across UX, website strategy, and digital experiences
- Supporting new business efforts, proposals, and agency initiatives as needed
Benefits
- 401(k) employer match
- Premium healthcare plans, including medical, dental and vision coverage
- Hybrid work model: 2 days in the office, 3 days from home
- 2 weeks of remote work per year
- Generous Paid Time Off (PTO) package including birthday PTO
- Custom career opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
