Website Specialist - CMS & SEO

Element Materials Technology•Blue Ash, OH

6d•Hybrid

About The Position

Element has an exciting opportunity for an Website Specialist to join our Global Digital Marketing team in Blue Ash, Ohio. This role is ideal for someone who is highly organized, process-driven, and passionate about SEO, digital content, and website optimization. You will play a key role in maintaining and enhancing Element’s global websites and digital platforms while partnering closely with our Senior SEO Specialist on technical SEO initiatives, content optimization, audits, and best practices. You will also support Business Unit Marketers across the Americas by managing content requests during U.S. business hours and working hands-on within the CMS to build, update, and optimize web pages while ensuring consistency, quality, and strong user experience across all digital properties. This is a hybrid role: 3 days in our Blue Ash OH office and 2 days remote. Please note: Sponsorship is not available for this opportunity.

Requirements

Minimum 2–3 years’ experience in an SEO-focused role within an agency or larger organization
Deep, current knowledge of technical and content SEO best practices, including the latest Google algorithm updates and the impact of AI on search
Proven ability to both implement SEO improvements directly and advise others clearly - equally confident doing and coaching
Demonstrable experience supporting others to follow SEO and content guidelines, including triaging and managing support tickets and requests
Hands-on, frequent experience building and updating website pages within a CMS - personally and regularly, not occasionally or via another team
Excellent written English and a sharp eye for content quality; able to identify good and poor content and apply consistent judgement to defined guidelines
Familiarity with standardized content templates and experience helping others to use them
Experience with SEO tracking tools (SEMrush preferred) and website analytics tools including Google Analytics and Google Tag Manager

Nice To Haves

Experience with an enterprise CMS such as Optimizely (Episerver), Sitecore, or Drupal; solid experience with any CMS considered if hands-on and frequent
Experience with headless CMS systems and modern content architecture approaches
Working knowledge of HTML/CSS/JS and web development principles
Experience using AI prompts and tools to support SEO, content, or workflow tasks
Experience with Looker Studio and/or Asana

Responsibilities

Act as a day-to-day SEO resource for the team: advise marketing teams on SEO best practices in a clear, accessible way, and review content against SEO and quality guidelines
Support the Senior SEO Specialist with SEO projects, including technical SEO crawls, audits, and keyword optimization, applying current best practices; cover for them during periods of absence to keep projects on track
Stay current with Google algorithm updates, AI-driven search developments, and evolving SEO best practices; proactively apply these and communicate relevant changes to the team
Define, maintain, and champion SEO and content guidelines, templates, and checklists; support stakeholders to follow them consistently
Triage and manage incoming SEO and content support requests via the web content board, prioritizing effectively and ensuring timely delivery
Track and report on organic performance using SEMrush, Google Analytics, Google Search Console, and Looker
Manage daily CMS operations, including uploading content, creating and updating pages, and maintaining site structure quality
Review and approve content change requests through the CMS, ensuring submissions meet quality guidelines and SEO best practices
Perform regular website and content audits to identify missing elements, broken links, or UX issues; work with stakeholders to resolve findings
Support Business Unit Marketers - particularly those in the Americas - with content and CMS requests, triaging as appropriate and providing responsive coverage on USA timezone hours
Train and support stakeholders in how to get the best from the CMS, following content templates and standardized formats
Monitor error and downtime reports, troubleshoot issues, and escalate complex problems clearly to the Platforms Manager
Support the Global Digital Director, Platforms Manager, and wider Digital team with ad-hoc tasks as required
Keep current with developments in CMS technology content and UX best practices

Benefits

Element is one of the fastest growing testing, inspection and certification businesses in the world.
Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries.
Together we share an ambitious purpose to ‘Make tomorrow safer than today’.
When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose.
From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.
While we are proud of our global reach, working at Element feels like being part of a smaller company.
We empower you to take charge of your career, and reward excellence and integrity with growth and development.
Industries across the world depend on our care, attention to detail and the absolute accuracy of our work.
The role we have to play in creating a safer world is much bigger than our organization.
At Element, we always take pride in putting our people first.
We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.
All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
If you need an accommodation filling out an application, or applying to a job, please email [email protected]