Website Optimization Manager

PracticeTek • San Diego, CA

6d • Hybrid

About The Position

PracticeTek is seeking a highly driven Website Optimization Manager to join our team. The Website Optimization Manager will lead website strategy and execution with an emphasis on conversion rate optimization, lead generation, and website development. This is an onsite or remote position.

What You Will Own:
Conversion Rate Optimization: Develop and run tests across PracticeTek’s web properties with a focus on maximizing conversions and improving engagement.
Website Development: Own the front-end and back-end of PracticeTek’s websites, leading out on innovation and the application of best practices.
User Experience: Proactively optimize web properties to deliver a best-in-class user experience.
Website Performance Reporting: Provide weekly reporting and deep insights on website conversion, engagement, traffic, and health.
Multi-Site Governance & Prioritization: Effectively manage several PracticeTek websites and be a trusted partner across the business for website activities.
Website Technology Management: Manage the tech stack across web properties including the website platform, integrations, and chatbot.
Campaign Enablement: Support key marketing initiatives and product releases with the appropriate website assets.

How Success is Measured:
Website Conversion Rates: Drive improved conversion rates across PracticeTek websites and key conversion pages.
Lead Generation: Achieve lead generation targets and support other business growth goals.
Website Health Metrics: Provide a strong user experience through the application of best practices, evidenced by page loading times, engagement metrics, LLM and SEO optimization, etc.

Requirements

• Bachelor's degree in an applicable discipline
• 5+ years of experience in website development and optimization
• Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.
• Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.

Nice To Haves

• Experience with Webflow is a plus
• B2B SaaS experience is preferred
• Asana Project Management experience is a plus

Responsibilities

• Develop and run tests across PracticeTek’s web properties with a focus on maximizing conversions and improving engagement.
• Own the front-end and back-end of PracticeTek’s websites, leading out on innovation and the application of best practices.
• Proactively optimize web properties to deliver a best-in-class user experience.
• Provide weekly reporting and deep insights on website conversion, engagement, traffic, and health.
• Effectively manage several PracticeTek websites and be a trusted partner across the business for website activities.
• Manage the tech stack across web properties including the website platform, integrations, and chatbot.
• Support key marketing initiatives and product releases with the appropriate website assets.

Benefits

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level