Website Operations Manager

Hunter Fan CompanyMemphis, TN
4d

About The Position

The Website Operations Manager for B2B will oversee all eCommerce operations across Business-to-Business (B2B) channels on the Shopify platform and support the Business-to-Consumer (B2C) channel. This role ensures seamless online operations, order fulfillment, customer experience, and integration with broader business systems. The ideal candidate has a strong background in eCommerce operations, digital fulfillment, and cross-functional collaboration with marketing, logistics, and customer support teams.

Requirements

  • Bachelor’s degree in Business Operations, Supply Chain, or a related field.
  • 3–5+ years of eCommerce or operations experience (Shopify experience preferred).
  • Strong understanding of both B2B and B2C eCommerce models.
  • Experience with ERP, CRM, and fulfillment system integrations.
  • Analytical mindset with experience in data-driven decision-making.
  • Excellent communication, organizational, and problem-solving skills.
  • Ability to develop strong relationships with internal and external teams
  • Proven ability to manage cross-functional teams in a fast-paced environment to accomplish key goals
  • Organized with strong time management skills and a track record of meeting deadlines
  • Strong business acumen
  • Willingness to challenge the status quo and continuously raise the bar
  • Extremely detail-oriented with the ability to manage multiple projects simultaneously
  • Aggressive follow-up approach with both internal and external customers
  • Strong administrative skills, self-motivation, and the ability to work cross-functionally as part of a team as well as independently
  • Proficiency with Microsoft Office products, SaaS tools, and vendor portal systems
  • Ability to work within set budgets

Responsibilities

  • Shopify Platform Management
  • Oversee the daily operations of Shopify storefronts for B2B customers and support B2C.
  • Manage product listings, pricing, collections, and metadata for accuracy and optimization.
  • Coordinate with IT or digital partners to manage Shopify integrations (ERP, CRM, fulfillment tools, and analytics platforms).
  • Maintain website uptime, checkout flow, and back-end configurations to ensure optimal performance.
  • Order Management & Fulfillment
  • Oversee order processing workflows, including payment capture, invoicing, and shipment tracking.
  • Partner with customer service, fulfillment and warehouse teams to ensure timely delivery, inventory accuracy, and order quality.
  • Manage returns, and exchanges in coordination with customer service.
  • Develop KPIs for order accuracy, fulfillment speed, and return rates.
  • B2B Operations
  • Manage Shopify B2B accounts, pricing tiers, and custom checkout experiences.
  • Support wholesale partner onboarding and account management.
  • Oversee integration of bulk order processes and payment terms.
  • Coordinate with finance and logistics to handle invoicing, tax compliance, and bulk fulfillment.
  • B2C Operations support
  • Ensure smooth end-to-end customer experience for individual consumers.
  • Support promotions, product drops, and seasonal updates on Shopify.
  • Collaborate with marketing to ensure product merchandising aligns with campaigns.
  • Analyze customer feedback and performance metrics to drive continuous improvement.
  • Data & Analytics
  • Track and report operational KPIs: order volume, fulfillment times, conversion rates, and error resolution.
  • Leverage Shopify analytics and Google Data Studio (or similar tools) to provide insight into sales and operations trends.
  • Recommend operational improvements based on data insights.
  • Cross-Functional Collaboration
  • Partner with marketing, sales, IT, and finance to support promotions, launches, and reporting.
  • Serve as the operational point of contact between eCommerce and other business units for B2B
  • Train internal teams on Shopify workflows and processes.
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