Website Experience Sr. Director

Wellhub

1d•$155,000 - $193,000•Remote

About The Position

We are hiring a Website Experience Sr. Director in our Marketing Operations area in Brazil or the US (Remote accepted)! Reporting to the VP of Marketing Operations, this role owns the evolution of Wellhub's website — from a traditionally-managed site to an Agentic Website Experience and Operations model, where AI agents increasingly handle content assembly, personalization, identity resolution, and optimization, freeing the team to focus on strategy, judgment calls, and the exceptions that matter. This is a hands-on strategic role: owning the roadmap, design, testing, data, and execution, and leading product managers, UX designers, web analytics, and developers to deliver on that vision. You're expected to have a real point of view on where agentic AI creates leverage on a website versus where it introduces risk, and to be able to defend that point of view to technical and non-technical stakeholders alike.

Requirements

A seasoned digital/website leader with 8+ years of experience, including proven ownership of a website and hands-on experience running experimentation programs.
Deep expertise across web tech stacks — analytics platforms, headless CMS, and web design systems — with a track record of managing them end-to-end.
Concrete, hands-on experience applying AI/agentic technology to marketing or web workflows (agent frameworks, AI personalization/CRO, conversational content tooling, or GEO/AEO strategy), including AI-assisted design-to-code workflows in production.
A clear, defensible point of view on where agentic AI creates leverage versus risk in B2B contexts, with the ability to bridge marketing, martech/engineering, and data teams on AI implementation.
Experience leading design and/or research functions, or credibly managing senior design ICs and design system owners, including owning a design system as shared infrastructure rather than a component library.
A strong cross-functional leader who thrives in matrixed, fast-paced, hyper-growth environments, balancing internal business needs with a customer-centric mindset.
Analytically rigorous, with strong critical thinking to translate complex AI topics into actionable insights and a sharp focus on KPIs and conversion metrics.
Quick to adapt to new domain contexts, AI trends, and vendor tools, with experience working across global companies and website localization.
Prior experience in B2B website management and hands-on application of agentic AI/experimentation are mandatory requirements.

Responsibilities

Lead the vision, roadmap, and strategy for Wellhub's website experience, driving its evolution toward an Agentic Website Experience and Operations model — where AI agents increasingly handle content assembly, personalization, and optimization.
Own conversion rate optimization end-to-end: define experimentation strategy, size and prioritize A/B tests, lead qualitative research and behavioral surveys, and translate results into optimization decisions.
Own website performance measurement and automated reporting (traffic, MQLs, sign-ups, conversions), analyzing visitor behavior through data synthesis, heat mapping, and tools like Amplitude + Looker.
Partner with stakeholders across the organization to shape the website experience for product launches, content, campaigns, and the broader roadmap.
Lead the website design and UX function, including the Mantra design system and the end-to-end design-to-code operating model (Figma to Mantra to Strapi), owning the quality bar for both human- and agent-generated work.
Evaluate, pilot, and scale agentic AI and AI orchestration tools for the website — defining human-in-the-loop boundaries, guardrails, and escalation paths — and identify, procure, and roll out best-in-class website technology and platforms.
Own the site's readiness for AI-driven discovery and personalization: architect content and information architecture for SEO, GEO/AEO, and Web MCP, lead the rollout of AI-powered personalization and predictive experimentation, and ensure conversational/AI-assisted website interactions align with the broader company AI architecture.
Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Benefits

Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more!
Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
Health, dental, and vision insurance.
Access to telehealth, care concierge, and an Employee Assistance Program.
Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.
As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you.
One-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.
Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
Up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.
Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities.
Continuous learning and feedback to support your journey toward personal and professional success.
You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.