Website Content Strategist

POD Marketing • Calgary, AB

5d • CA$55,000 - CA$70,000 • Hybrid

About The Position

This role is for a Website Content Strategist on the Website team. The position requires someone who understands that effective website content balances brand voice, user experience, SEO, and business objectives. The strategist will be comfortable asking questions, working with clients, adapting to different industries and brand voices, and using feedback to improve their work. The role also demands strong organizational skills, attention to detail, and the ability to manage competing priorities in a fast-paced agency environment. The strategist will contribute ideas, improve processes, support team training, and stay current on industry trends. They will take ownership of their work, collaborate well, and seek ways to enhance content and the client experience. The core of the role involves turning client goals, brand voices, audience insights, and SEO best practices into clear, engaging, and high-performing website content. The strategist will work directly with clients, manage complex or high-value accounts, and contribute to team development through training and process improvement.

Requirements

• Legally able to work in Canada and located in Calgary, AB
• Bachelor’s degree in Communication, Business Administration, Marketing, or related field
• 3+ years of professional writing experience, with at least 2 years in a marketing context
• Expert-level writing skills, supported by a portfolio of published work
• Excellent organizational and time management abilities
• Exceptional attention to detail
• An intermediate understanding of SEO concepts

Nice To Haves

• 2+ years experience in customer service, hospitality, or client relationship management is an asset

Responsibilities

• Maintain a client portfolio of complex or high-value clients, focusing on delivering an exceptional client experience, providing strategic guidance, and consistently offering customized solutions that align with client goals and expectations.
• Create informative, user- and SEO-driven website content tailored to client objectives.
• Participate in client meetings to understand brand voice and custom content requirements.
• Develop and maintain style guides that align with each client’s branding.
• Write content that mirrors each client's unique tone and voice.
• Conduct research on a wide range of topics to support content creation.
• Receive and implement feedback from the Team Lead of Website Content Strategy and Senior Content Writers.
• Ensure the timely delivery of high-quality, error-free content that meets project requirements.
• Assume responsibility for updating and maintaining all departmental process and training documentation.
• Assume responsibility for the maintenance and innovation of comprehensive training programs for team members, with occasional support from intermediate strategists.
• Actively participate in product development discussions, working closely with the manager to innovate and optimize our offerings.
• Oversee external contractors, assigning tasks and approving completed work to ensure it meets quality and project guidelines.
• Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.

Benefits

• Three weeks of paid vacation
• Twelve flex days
• A Passion Day to spend however you choose
• A company-wide MeMonday to prioritize mental health
• Thirty-day remote work policy
• Twenty-six hours of paid volunteer time each year
• Comprehensive benefits package that includes health, dental, vision, and spending accounts
• Mentorship program
• In-house leadership development program
• DiSC communication training
• Ongoing learning opportunities
• Regular one-on-one check-ins
• Quarterly performance conversations
• Culture of continuous feedback
• Discounts with local vendors
• Good coffee, snacks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level