Lead - Brand 3

Genpact•New York City, NY

29d•Hybrid

About The Position

The Web Team Lead sets the vision and strategy for Genpact.com, creating audience-centric experiences that educate and engage visitors while optimizing the site for search engines, AI assistants, large language models, and emerging discovery platforms. The role directs the web technology roadmap and leads a hybrid delivery model that includes in-house web producers, cross-functional developers and designers, and agency partners. It combines channel leadership with accountability for day-to-day website operations, performance, and governance. The position partners with Marketing leadership to bring the brand to life online and strengthen Genpact’s position in Agentic Operations. It owns the long-term web strategy, technical roadmap, website governance, information architecture, content experience, discoverability standards, and performance scorecard. The role also works with MarTech and Channel Operations to maintain platform stability, scalability, performance, security, and maintainability, and leads web-related enterprise change such as acquisitions, site integrations, brand transitions, and flagship launches. The role is hybrid and is a regular day-shift position in the United States. The approximate annual base compensation range is $80,500 to $100,000. Los Angeles, California-based candidates are not eligible. The actual offer depends on factors including experience, knowledge, skills, abilities, geographic location, and internal equity.

Requirements

Experience in web and/or digital marketing, including leading teams and owning complex, multi-region enterprise websites.
Experience with AEM Sites and the wider Adobe stack, such as Workfront, Adobe Analytics or Customer Journey Analytics, and Target.
Executive presence and excellent stakeholder-management and communication skills.
Analytical and commercial mindset, with fluency in budget management, conversion rate optimization, performance reporting, and data-led decision-making.
Strong program-management skills, including the ability to create clarity, prioritize effectively, and mobilize cross-functional teams in a fast-paced, ambiguous environment.
Strong interest in AI and a practical mindset for using technology to improve audience experiences and team effectiveness.
Bachelor’s degree in Business Administration, Communication, Marketing, or Sales, or a Master’s degree in Marketing.
Proficient English language skills at C2 level.
Required skills include budgeting, B2B sales, campaign management, content management, critical thinking, CRM, data analytics, data-driven decision-making, data literacy, data science, data tools, data visualization, delivery management, executive presence, marketing analytics, Microsoft Excel, Microsoft Power BI, people leadership, project management, project portfolio management, promotional marketing, reporting, research analysis, and secondary research.

Nice To Haves

Experience introducing AI-assisted workflows into web production, content operations, and/or quality assurance.
Certified Professional Services Marketer (CPSM) certification from the Society for Marketing Professional Services (SMPS).

Responsibilities

Lead the hybrid team of in-house web producers, cross-functional designers and developers, and agency partners in day-to-day delivery and ongoing updates to Genpact.com in line with business and marketing strategy.
Own website governance, workflows, and standards that enable scalable delivery while meeting brand, privacy, security, accessibility, and regulatory requirements.
Maintain a joint operating model with MarTech and Channel Operations to support platform stability, scalability, performance, security, and maintainability.
Govern the wider domain estate, including subdomains, microsites, campaign and acquisition sites, redirects, and retirements, in partnership with Channel Operations and IT.
Oversee web budgets, commercial planning, and vendor relationships.
Partner with Marketing leadership to bring the brand to life on Genpact.com and strengthen Genpact’s position in Agentic Operations, driving discoverability, awareness, consideration, and business growth.
Own Genpact’s long-term web strategy and technology roadmap.
Brief senior leaders on priorities, trade-offs, progress, and outcomes, and develop business cases for future investment as applicable.
Lead web-related enterprise change, including acquisitions and site integrations, brand transitions, and flagship launches, balancing speed to market with estate integrity.
Create audience-centric experiences that educate, engage, and convert priority audiences, including clients, prospects, talent, investors, and market influencers.
Integrate Genpact.com with the wider customer journey across paid, owned, and earned channels, using performance data and testing to optimize campaign outcomes.
Partner with Investor Relations, HR, and Corporate Communications to keep investor, careers, and newsroom experiences aligned with Genpact.com in brand, navigation, standards, and measurement.
Own website information architecture, navigation, taxonomy, metadata, tagging, and content-governance standards to ensure content is intuitive to find, current, consistent, and scalable.
Define and govern standards for canonical content hubs, topic clusters, URL structures, internal linking, and page templates.
Ensure content experiences support audience intent, user journeys, business priorities, and enterprise-wide content governance.
Partner with the Discoverability Center of Excellence to strengthen visibility across traditional search, AI assistants, LLMs, and emerging discovery platforms.
Ensure the website is technically structured for human and machine discovery through strong technical foundations, clear entity signals, schema, structured data, and retrievable content.
Establish and embed SEO, GEO, and AEO standards across information architecture, templates, publishing workflows, and platform enhancements.
Own the website scorecard and KPIs across visibility, engagement, and conversion, with a clear connection to Marketing outcomes.
Partner with Performance Marketing and Analytics to establish the testing framework, review website performance, and turn data into actionable recommendations.
Own technical quality standards, including Core Web Vitals, in partnership with MarTech and Channel Operations.