Web Strategy Lead

Fortra•US-MINNESOTA, MN

1d•$75,000 - $85,000

About The Position

This position will play a pivotal role on the web team with a focus on lead generation, web traffic growth, and leading special web-optimization projects across Fortra brands.

Requirements

3-5 years minimum experience in web strategy, on-page and technical SEO, project management, or other related fields
Intermediate knowledge of SEO and SEM best practices
Intermediate knowledge of Google Analytics, Google Search Console, Looker Studio and other reporting tools
Familiarity with SEO tools (ie. SEMrush, Ahrefs, BrightEdge, Conductor)
Basic knowledge of web design and UX best practices
Excellent organizational and project management skills with acute attention to detail
Ability to quickly tackle any project, large or small, with a positive attitude while maintaining the highest level of customer satisfaction
Excellent communication and presentation skills that are both professional and personable
Confidence to make quick, independent decisions when needed
Familiarity with CRM and marketing automation concepts
An eye for detail with a high standard for quality in all aspects
Enjoys working both independently and as part of a team in a fast-paced, results and action-oriented environments

Responsibilities

Partner with the Web Performance Manager on our overall Fortra web strategy and ensure our goals align with the company’s goals and objectives
Partner with product marketing teams to analyze web performance and help create action plans where needed
Execute on Fortra’s SEO strategy, including technical SEO, on-page optimization, keyword strategy, and backlink analysis
Perform regular SEO audits and ensure search engine best practices are implemented and up to date
Monitor and improve crawlability, indexability, site structure, internal linking, and page load speed
Work closely with the paid media team to ensure integrated search strategies
Identify gaps and opportunities based on competitor performance
Assist with the integration of new web tools in the Fortra tech stack
Assist in troubleshooting issues on the site regarding performance and/or tracking
Work with cross-departmental teams to determine how we can expand our web presence and improve the buyer journey
Assist in projects, planning, and timely execution of website migrations, future website launches, enhancements, and upgrades
Clearly communicate initiatives or issues with technical developers, product marketing teams, and other stakeholders
Stay up to date on web trends and releases, and coordinate trainings with the marketing and web teams as needed