Web Strategist III - 529651
About The Position
The Web Strategist III uses specialized technical and/or web-centered digital marketing knowledge to manage or support enterprise-level strategic priority initiative or unit’s web resources. Works under moderate supervision. Provides day-to-day content maintenance and operational support for several mission-critical University websites. Collaborates closely with a team of developers and designers in the Department of Web Strategy and digital marketing professionals in the Department of Marketing. Executes new website builds and redesigns for partner organizations, applying established University design, layout, and content standards to produce a best-in-class experience for users. Performs quality assurance and accessibility testing across the team’s web properties and handles technical maintenance within the University’s WordPress environment. Conducts outreach to site administrators across campus, advising and supporting them on best practices in information architecture, web accessibility, and content strategy. This position may be eligible for remote hybrid work.
Requirements
- Bachelor's degree and four (4) years of web content management experience; OR master's degree and two (2) years of web content management experience.
- High proficiency working in content management systems, particularly WordPress.
- Strong working knowledge of HTML and CSS.
- Understanding of the principles of content strategy and information architecture.
- Working knowledge of web accessibility standards (WCAG 2.1 AA) and the ability to test sites for compliance.
- Experience writing for the web.
- Ability to explain complex or technical concepts in plain language.
- Familiarity with practical applications of AI tools to enhance web development, content, and quality assurance workflows.
- Strong interpersonal and consultative skills for advising campus partners on web best practices.
Nice To Haves
- Four (4) years of experience in website management and/or digital marketing.
- Extensive experience building, modifying, and managing websites in content management systems, specifically WordPress.
- Experience with WordPress multisite administration and routine platform maintenance.
- Experience migrating websites from one content management system to another.
- Familiarity with the principles and constraints of responsive web design.
- Experience with user experience research techniques and processes.
- Experience editing and optimizing images using the Adobe Creative Cloud.
- Experience writing in brand voice.
- Experience building reports for executives using web analytics data.
- Experience applying AI tools to enhance efficiency and quality across web workflows, including content drafting and editing, code assistance, accessibility and QA support, and documentation.
- Ability to critically evaluate AI-generated output and apply it within established University standards and brand voice.
- Firm grasp on best practices of writing for the web.
- Previous experience working collaboratively with developers and marketing professionals.
Responsibilities
- Content maintenance and operational support for University websites.
- Collaboration with developers, designers, and digital marketing professionals.
- Execution of new website builds and redesigns for partner organizations.
- Quality assurance and accessibility testing of web properties.
- Technical maintenance within the University’s WordPress environment.
- Outreach to site administrators, advising on best practices in information architecture, web accessibility, and content strategy.
- Performing WordPress maintenance, including core, plugin, and theme updates and the management of multisite environments.
- Troubleshooting and resolving technical issues within WordPress.
- Conducting functionality and quality assurance testing of websites.
- Writing for the web.
- Explaining complex or technical concepts in plain language.
- Applying AI tools to enhance web development, content, and quality assurance workflows.
- Advising campus partners on web best practices.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
